Hey! Employees...have you noticed yet?
Confiden
t that his boss must have called him in for an emergency meeting (to hand over the baton for the next big overseas project, what else), Steven rushed into the conference hall, with all those performance review papers and balance sheets clutched tightly under his arm, stress lines and tension sweat visible on his forehead. Even as he pushed open the door, revising answers to the routine set of questions for the 100th time, he is greeted instead with blinding flashes of camera and a humdrum of questions. Yes, Steven is getting his next big assignment. Just that it’s not that coveted overseas project that he was hungering for, but is all about being in the limelight and becoming the star employee-face for his company. Steven looks imploringly at his boss to clear the air. The boss obliges by telling him that they planned to flaunt their company’s most valuable asset in the next advertisement and that happens to be “him.” Baffled? Well, here’s bidding adieu to all those glam faces, sports stars and filmi types as brand ambassadors and say a big hello to the model-employees instead.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Confiden
t that his boss must have called him in for an emergency meeting (to hand over the baton for the next big overseas project, what else), Steven rushed into the conference hall, with all those performance review papers and balance sheets clutched tightly under his arm, stress lines and tension sweat visible on his forehead. Even as he pushed open the door, revising answers to the routine set of questions for the 100th time, he is greeted instead with blinding flashes of camera and a humdrum of questions. Yes, Steven is getting his next big assignment. Just that it’s not that coveted overseas project that he was hungering for, but is all about being in the limelight and becoming the star employee-face for his company. Steven looks imploringly at his boss to clear the air. The boss obliges by telling him that they planned to flaunt their company’s most valuable asset in the next advertisement and that happens to be “him.” Baffled? Well, here’s bidding adieu to all those glam faces, sports stars and filmi types as brand ambassadors and say a big hello to the model-employees instead.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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