What happens when kids see Shrek plaste
red on packs of Kellogg’s Frosties? Or, what about a nice, cute penguin from the hit film Happy Feet strutting on a pack of high-sugar (therefore unhealthy) chocolate flavoured Weetos? Kids are likely to want to ‘consume’ more of these kinds of foods – that are not exactly very healthy. Which?, the UK-based magazine that engages in advocacy campaigns on various consumer protection issues has come out with a report called the Cartoon Heroes and Villains report. According to a Guardian report, “Three-quarters of parents interviewed by Which? said they thought it was irresponsible for companies to feature cartoon characters on unhealthy foods and wanted the practice to be stopped.” The paper also quotes the chief policy adviser of Which? as saying, “Our research shows that the majority are being used to encourage children to eat fatty, sugary and salty foods. We are calling on companies to follow the example of Warner Bros and Disney, and no longer use cartoons to promote unhealthy foods.” Will affirmative action be taken by the companies -- and those that own the characters – be taken? Watch this space!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
red on packs of Kellogg’s Frosties? Or, what about a nice, cute penguin from the hit film Happy Feet strutting on a pack of high-sugar (therefore unhealthy) chocolate flavoured Weetos? Kids are likely to want to ‘consume’ more of these kinds of foods – that are not exactly very healthy. Which?, the UK-based magazine that engages in advocacy campaigns on various consumer protection issues has come out with a report called the Cartoon Heroes and Villains report. According to a Guardian report, “Three-quarters of parents interviewed by Which? said they thought it was irresponsible for companies to feature cartoon characters on unhealthy foods and wanted the practice to be stopped.” The paper also quotes the chief policy adviser of Which? as saying, “Our research shows that the majority are being used to encourage children to eat fatty, sugary and salty foods. We are calling on companies to follow the example of Warner Bros and Disney, and no longer use cartoons to promote unhealthy foods.” Will affirmative action be taken by the companies -- and those that own the characters – be taken? Watch this space!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
No comments:
Post a Comment