The UN can help make the world green Nike cannot afford to give up on China
The 
world’s leading sporting & apparel brand, Nike, has reportedly accused French retailer Auchan and two Chinese firms, Jinjiang Kangwei & Jinjiang Longzhibu shoes, for illegally infringing on intellectual property. The aforementioned companies allegedly used the ‘jumpman’ logo which shows a silhouette of basketball legend Michael Jordan. Nike has asked for an apology and a sum of one million Yuan in damages. On a macro level, China has had an unsatisfactory record when it comes to the safety of intellectual property. Companies operating in diverse sectors often find themselves in infringement cleft sticks. But China has been an important market for Nike. The company’s persistent performance has been widely related to this very market. Revenues for the fiscal year ending May 2007 have been an encouraging $16.3 billion, almost 9% more than last year. And China is one of the largest contributors to these statistics.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
world’s leading sporting & apparel brand, Nike, has reportedly accused French retailer Auchan and two Chinese firms, Jinjiang Kangwei & Jinjiang Longzhibu shoes, for illegally infringing on intellectual property. The aforementioned companies allegedly used the ‘jumpman’ logo which shows a silhouette of basketball legend Michael Jordan. Nike has asked for an apology and a sum of one million Yuan in damages. On a macro level, China has had an unsatisfactory record when it comes to the safety of intellectual property. Companies operating in diverse sectors often find themselves in infringement cleft sticks. But China has been an important market for Nike. The company’s persistent performance has been widely related to this very market. Revenues for the fiscal year ending May 2007 have been an encouraging $16.3 billion, almost 9% more than last year. And China is one of the largest contributors to these statistics.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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