The Indian Council for Market Research (ICMR) on behalf of 4Ps Business & Marketing magazine undertook a perception survey amongst Indian consumers already buying Insurance to find out buying behaviour, attitudes and perception towards insurance products.A structured questionnaire was used in the random sampling technique. The respondents chosen were primarily aged between 35-45 years. The Survey was conducted in five cities of India (Delhi, Mumbai, Kolkata, Chennai and Bengaluru) with a sample size of 1,200 respondents. It was made sure that the respondents coming under the purview of the survey had life or general insurance policies. In case of general insurance, the respondents were asked to specify whether they were having health, motor, home or any other type of insurance. However, under the final analysis of the survey, separate segments under general insurance have been clubbed together. Each of the respondents was asked both open ended and closed ended questions. Please note that figures have been rounded off in some cases.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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