Thursday, September 27, 2007

Belligerently positive!

Despite the expenditure of $2 billion that iipmExxon made after the most infamous 1989 oil spill, off the Alaskan coast (perhaps the biggest environmental disaster at sea, which is considered by the US government as the largest spill in US history), the company’s stock met only minor hiccups – and that too because of the unforeseen expenditure rather than because of the disaster caused – before recovering. Similarly, when the US oil giant Texaco pulled out of Ecuador in 1992, it had contaminated close to 18.5 billion gallons of groundwater and had poisoned rivers and streams on which the indigenous population depended. Stock price effects? Belligerently positive!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, September 26, 2007

‘Mart’ ing it up for you …

The Indian retail place iipmis getting attractive with every passing day. Reliance Industries is planning to launch its home solutions retail venture by end 2007. The Rs30 billion venture will have a chain of 100 standalone specialised home solution outlets. To be rolled out by Reliance Retail (the retail arm of Reliance) these outlets will have a space of 40,000- 60,000 sq ft . Though the name is yet to be decided, the format of these outlets would be shops in shops within Reliance’s hypermarkets. The first hypermarket to be opened in August would be at Ahmedabad while the second would come up two months later in Jamnagar. The next big activity in the retail space is the predicted acquisition of Piramyd Retail by the Aditya Birla Group. The Group had already acquired Trinethra Retail, in beginning this year. Piramyd Retail has seven Piramyd lifestyle outlets and around fourteen Trumart grocery shops around the country.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, September 05, 2007

'Wardrobe brand'

Over the last year, the company undertook an initiative to move from being a ‘wardrobe brand’ to a ‘lifestyle brand’. In line with this strategy, they have forayed into footwear and men’s innerwear for brands like Van Heusen, Peter England, Louis Philippe and Allen Solly (which also offers women’s wear). They have extended two of their brands – Peter England and Allen Solly into jeans wear, besides launching a range of ‘Luxury Linen’ semi-formal wear under Louis Philippe. Moreover, the company has grown at a staggering 20% in recent years and has clocked a revenue figure of Rs.650 crores (FY07). Sufficient to put them in our list!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, September 04, 2007

CLOSE-UP

Close-Up has dominated the gel segment, but the presence of Colgate still haunts...
Close-Up is positioned in a way in which no other toothpaste is positioned. It has broken all the rules and norms of toothpaste advertising ever since its launch in 1975, and taken the brand a leap forward in Indian market. It was the first brand to introduce gel toothpaste to the consumers and has led the gel segment ever since. Such was the power of the Close-Up bright red colour, its intelligent advertising and belligerent promotions that even market leader Colgate was forced to launch a gel variant. Its marketing initiatives include myriad tie ups with high-profile programmes like Close-Up Antakshari, Harsha Ki Khoj and even movies, such as Kyun Ho Gaya Na. The highlight was the speed dating contest last year in association with Zoom Television.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, September 03, 2007

JOHNSON BABY CARE

This is no kidding... Johnson Baby Care still rules the world
Nobody understands your baby’s skin better than Johnson’s Baby Care, the world’s most trusted brand amongst parents. With over hundred years of expertise, Johnson’s Baby Care goes together with very special moments you spend with your little one. The company is entrusted to endow with innovative special products for its tiny tot consumers. Among its huge bouquet of products, Johnson’s baby powder is one of the most successful brands worldwide. Also, ‘no more tears formula’ of Johnson’s baby shampoo has been one of the most successful advertising campaigns by the brand. The key element to the success of the Johnson’s baby brand is the high-quality; elaborate range of products which it has under its umbrella for quite sometime.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative