'Wardrobe brand'

Over the last year, the company undertook an initiative to move from being a ‘wardrobe brand’ to a ‘lifestyle brand’. In line with this strategy, they have forayed into footwear and men’s innerwear for brands like Van Heusen, Peter England, Louis Philippe and Allen Solly (which also offers women’s wear). They have extended two of their brands – Peter England and Allen Solly into jeans wear, besides launching a range of ‘Luxury Linen’ semi-formal wear under Louis Philippe. Moreover, the company has grown at a staggering 20% in recent years and has clocked a revenue figure of Rs.650 crores (FY07). Sufficient to put them in our list!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative