As the full range of Kawasaki and KTM bikes hits Bajaj’s Probiking showrooms, the format will be most critical role for Bajaj Auto’s premium segment g

The format was initially started simply with the aim of projecting a rougher and tougher road image for Bajaj bikes. Having already launched the 250cc Kawasaki Ninja (last year) coupled with the upcoming KTM street bikes, the Probiking showrooms are expected to play a key role – perhaps the most – in the future branding exercises of Bajaj Auto in the premium segment. The response to the 250cc Ninja that was launched in the Indian market last year has been overwhelming so far. The product is running on a three to four months’ waiting period. The whopper dopper recent news was Kawasaki announcing the entry of India Kawasaki Motors Pvt Ltd (IKM), which will launch more supersport, sport and cruiser models primarily in the 250cc and above class in the coming times. With an investment of around Rs. 50 million, Kawasaki will be establishing its Indian plant that will be used for the CKD production of its products in the Indian market. And as the Kawasaki models come in, the role of Probiking showrooms will increase phenomenally – provided Rajiv hangs on to the Kawasaki tie-up over the long term. It may be noted here that the relationship of Kawasaki with Bajaj and with the Indian two-wheelers market is decades old as the company entered into a technical assistance agreement with Bajaj Auto in 1984. But the upcoming confusion is inevitable – how will Bajaj manage to sell both their Probikes (KTMs for example) and Kawasaki’s premium range without eating into each other’s brand space? Probiking Head Nandi tells us that to make the brands different from each other, the company will even have separate sections in the Probiking showrooms. The company will be taking the numbers of Probiking showrooms across the country to 40 by the end of this year that as if today stands at 32. Nandi plans to save a huge part of cost by ensuring marketing is based on the interactions with individual interested consumers rather than on huge advertising spends; a tactic similar to the concept of boutique showrooms.

Truly, the competition in the superbikes segment is still in its initial stages as either there are the 1000cc+ R1 and the Hayabusa on the one end or the 150-250cc Karizma and CBZ on the other. Bajaj clearly, and intelligently, is playing on the big gap between the two segments. But Bajaj needs to hurry to grab the first movers’ advantage. Players like Yamaha have already opened their showrooms that flaunt the whole accessories range apart from the superbikes in the Indian market – the company is planning to convert all of its showrooms into what it calls the Yamaha Bike Centre. Honda Motorcycle and Scooters India (HMSI) is also planning to launch a 200cc product in the Indian market that will be competing against the Ninja 250cc and Karizma ZMR. Rajiv knows them all too well, and for too long. We’re sure he’s not resting easy with the lead...

Pawan Chabra

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

Jaspal Singh. Bindra, Group Executive Director, Standard Chartered

So what about your organic expansion plans for India?
No doubt, we want to [grow]. Today, India is the second largest market for the bank in terms of pre-tax profit. But as you know, we are very much restricted by the existing regulatory restrictions.

RBI is now considering reviewing its position on the issue of liberalization of foreign banks in the country. Hypothetically speaking, if it allows you to expand both in terms of branches as well as through inorganic means, what would be your preference?
Naturally, expanding our branch network will come into the picture the very moment we get the freedom. But for inorganic means, it would depend a lot on opportunities, valuations and many such things.

Does this money raising have any link to your expansion plans in India?
Not exactly! This amount will go to the parent company. Even the amount is not of a considerable value. It’s less than 1% of our current market cap. But what we are really looking from this issue is that these IDRs will help us to expand our brand presence in the Indian market as well as among the Indian consumers.

We have not seen Standard Chartered much in the ad space, any specific reason for the same?
We never believed much in it though we sponsored some events like the Asia Cup. But yes, of late, we have realized the value of branding and currently working really hard on the same. In one of our latest attempts to create brand awareness across the globe, we have recently started sponsoring the Liverpool Football Club as soccer, as a game, has a great fan following across the globe. Even in India, we had sponsored the Mumbai Marathon, which was a great a success for us. Also we have come up with a campaign titled “Here for Good”. We are committed to our market through thick and thin.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

Diversification an issue? Not for them!

T. Singh, Group President, SRS Group, in a conversation with 4Ps B&M, defends the strategic intent behind the group’s diversification into many different domains. He also discusses the group’s future plans including the set-up of a full fledged sports university

Starting from microfinance, SRS is in domains like real-estate, retail and hospitality. What is the rationale behind diversifying into so many different domains? Doesn’t it go against the logic of core competence?
For any business to sustain its success, it is a must that its management is sensitive to the changes in the business environment, adjust its business and processes accordingly, and capitalise upon the emerging opportunities. This is what SRS has attempted over the years. SRS started its business activities in 1990 with finance and leasing business and in 1997 diversified into manufacturing and marketing of edible oil & tea. In the year 2000, recognising the opportunity to diversify, the group took a quantum leap and entered the retail, real estate, cinemas and food court businesses – sectors that were on the upswing and in sync with the emerging needs of the masses. This was the new beginning for the group, and paved way for SRS Limited, the flagship company of the SRS Group. With the launch of SRS Multiplex in 2004 at City Centre, Faridabad, the whole outlook of the group changed. The SRS group lifted up to an altogether new level and took the centre stage across all businesses and its future expansions. That’s when we started foraying into newer geographies, demographics and businesses.

But doesn’t such expansion weaken the overall structure? To that extent, which business domain do you foresee as being the backbone of the SRS group?
Our retail and cinemas businesses provide us with the most visibility for our brand. However, these two businesses along with the real estate business form the the backbone of SRS Group. All the three businesses have enabled us to reach out to the masses and build our brand equity in a way that would not have been possible with any other business.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

WHAT’S BUZZING THE BUZZ?!

The latest product and gadget launches that garnered the biggest brownie points with respect to the interest they generated in the market

TVS JIVE

TECHNICAL SPECIFICATIONS:
• 110 cc engine
• Clutch-free technology
• Price: Rs. 42,235 (ex-showroom Delhi)
DIVE ON THE JIVE: Apart from being tagged as the country’s first auto-clutch motorcycle, TVS Jive also steals the show with innovative features like rotary gear technology. It is also the first motorcycle in the country to have a large under seat storage space (as much as to fit a small umbrella). Moreover, its clutch-free technology offers the user an overwhelming experience in the city traffic conditions. The Jive comes in blue, red and black colour.
Neha Saraiya

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

BIG LEAGUE OR NO LEAGUE

Moving up the value chain has been an aspiration for Indian IT brands for quite sometime now. Now it may well be deemed an unavoidable necessity!

WATCH OUT FOR THE SILVER LINING!


Cloud computing seems to well be one of the next big things to happen to the global IT sector. In essence, this is about a group of services that addresses multiple areas of a firm’s IT infrastructure. It also enables the user to take pieces of a particular solution depending on what the client thinks it will need. Mayur Sahni, Senior Market Analyst, IDC Asia Pacific, puts it thus, “These services are delivered in real time always, should have granular pricing and regardless of location of delivery of service or consumption of service.” Within the cloud space there are two interfaces, the end user and the developer. Since evey company has a different set of policies, cloud can be synchronized accordingly. It can also adapt itself to different setsof end user needs; for instance, a sales head wanting his sales and research teams to be in synchronism always. Sudin Apte, Principal Analyst, Forrester Research, reveals, “Number of questions we have received on cloud have grown 15 fold over the past year. Also people are now asking more in-depth questions like which players to look at, how to structure the relationship et al.” One of Forrester’s clients even refused to offshore their e-mail management; and gave it to Google instead; choosing to forego the 25% saving they could get. Also, cloud computing takes out the one to one engagement model that Indian IT firms have leveraged for so long; and therefore, India’s cost competitiveness is now going for a toss. The cloud can be anywhere in the world. Yes, Indian IT firms can take it as a huge opportunity, for which players like IBM offer valuable lessons. Big Blue takes a multiple level approach to cloud computing - Business analytics, hardware, services, business units, geography, financing, green IT et al. Indian players have to ramp up their skills very fast in this area. And they have the ability; it is just about looking at things in the right perspective. Mayur suggests, for instance, “When TCS brought Citibank’s assets, TCS can potentially leverage those tools into a platform service.”

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

THE CREATIVITY ABNORMALITY

Despite being populated with innumerous product categories, the Indian FMCG sector has invested dramatically in promoting creativity to ensure a distinct brand imagery that has broken the clutter

In 2008 too, the Consumer Products category had the maximum winners. Explains Rajesh Tanwar, Director, Integrated Retail Solutions, “It all depends upon the breathing space available in a particular product category. Take for instance when ITC’s Bingo was launched. The branded snack market was already cluttered with 10 other brands, not to forget the unorganized market. It was its mindless yet effective advertising that helped it garner a substantial market share within a few months time.” And Hippo, oh Hippo, the only reason you remember those chips are because they’re supposed to reduce infighting within families, parties, anybody.

In 2009, Indian FMCG advertising on TV grew by 50% over 2008 with over 40% share in overall TV advertising. Of this, sub-sectors Food & Beverages and Personal Care/Hygiene commanded 36% and 29% respectively. One can only expect this to grow phenomenally. But seriously, why can’t the yankees up the comedy compendium in their ads? Namita Chhetri, President, ICMR, answers, “It’s the land entrapped in political correctness where you can’t joke about a Black being a Black or a White being a White. In India, the more you joke about the unique characteristics of a Tamilian accent or the Sikh happy-go-lucky attitude, the more your product would sell.” Well said, and said well!

Savreen Gadhoke

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India

IIPM Students Live - Industry visit to Coca Cola manufacturing plant - IIPM Chandigarh

It was quite a refreshing morning on 1st and 2nd of July 2010 for the students of IIPM Chandigarh [PGP/SS/2010-12, UGP/SS/2010-13 Sem 1 and PGP/FW/2009-11/T3] - It was an Industrial visit to Coca Cola manufacturing plant. The student batch comprising of 120 (SS batch), 50 (FW batch) MBA and 20 BBA students had a great time. They had a chance to witness the entire manufacturing process in detail, starting from preparing the mixture, rinsing of bottles and packaging until the final stage when these bottles are ready for distribution. Overall it was an enriching experience for all the students

IIPM Focus - Visit to Infosys Campus - IIPM Bhubaneshwar

The students of IIPM Bhubaneshwar were taken for an industrial visit to Bhubaneshwar DC of Infosys Technologies on 7th of August 2010.

The visit started with a Corporate Presentation of Infosys. After that some senior project managers oriented the students about various business verticals of Infosys vis-à-vis the opportunities and the risk factors. Just before lunch time, students were taken for a campus visit and they were really impressed by the stunning modern state-of-the-art infrastructure of INFY. The visit concluded with an entrepreneurial skills test, where students were divided into groups and given a task to prepare business plan for a new IT company. Thanks to IIPM’s special focus towards entrepreneurship in its course curriculum, INFY staff were overwhelmed by the response of the students.

Overall the visit was very inspiring for the students and as well served as a good assessment of their aspirations for upcoming corporate life.

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Chander Mohan Sethi

Chairman & Managing Director, Reckitt Benckiser, India

Dettol has remained an iconic brand and is a brand that all Indians have grown up with. Its success lies in the fact that we Indians have continuously stood by our commitment and offered the best in germ protection through its various product offerings. It makes me immensely proud of the fact that Dettol is truly one of the most trusted brands amongst Indian households. I am confident that with this support, Dettol will continue to grow in its endeavour to protect Indians and their families.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Deepti Dang

Head – Marketing (Commercial & SMB, Personal Systems Group), HP India

In my Marketing career, I have spent close to 6 years with HP so far, holding countrywide responsibility for the marketing strategy, planning and programmes for commercial desktops, notebooks and workstations for all commercial and SMB customers. And as clichéd as it sounds, but all marketing campaigns that have been planned and implemented by keeping the customer at the helm have been a huge success. The key is to engage with the customer. Some successful campaigns that stand out in my mind are: (a) The Computer is Personal Again (meant for individuals), (b) Business is Personal Again (for enterprise customers), and (c) some experiential marketing campaigns like HP EliteBook series (innovative launch at a gym), EliteBook kiosk (experience zone for the frequent flyer), Corporate road shows (initiatives such as ‘Can you challenge the notebook’) and ‘ Campus on the move.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Subhajit Sen

Executive VP (Marketing), Consumer Healthcare, GSK

The highlight of Subhajit Sen’s career as Executive VP, Marketing at GSK has been the launch of Foodles in the instant noodles category under the Horlicks brand. Apart from this, this star in the GSK world also led the launch and marketing of the Breathe Easy nasal and snore relief strips which have been imported from UK, the first of its kind mass market product in India. Most prominent in the children’s segment was the launch of the Horlicks bar and Junior Horlicks Biscuits which have become an instant rage with kids and Subhajit has declared to capture 4-5% of the domestic biscuit segment in the next three to four years. Thus, Sen continues to cross newer milestones every few months with GSK.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Harkirat Singh

MD, Woodland Shoes

At Woodlands, we have always approached a pro-environment strategy and you can see that even our logo is green in colour reflecting our point of view in regards to the same. Recently we thought of taking this environmental concern even to our customers and for that we started to have saplings in our shops that the customers can buy for nominal prices to either plant in their homes or to gift to their friends. This was carried out in pilot for now and we have received a phenomenal response, and we are planning to take it to all our stores across the country.

This initiative is very close to my heart and is my most memorable marketing moment.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

DON’T MISS THE ONLINE HOLIDAY SEEKERS...

Internet has already become a key game changer and the mobile is the next in line. It is important for the sector to understand the dynamics of these emerging mediums

During the next few months, another phenomenon, mobile technology, will take centre stage for the global travel and tourism industry, providing India with further opportunity to make great gains. With a base of over 380 million mobile subscribers, the use of the mobile phone as another channel for researching and purchasing travel, both during and before trips, will greatly change industry dynamics.

It is also essential that travel & tourism providers keep their eye on consumer travel trends across the world, helping to ensure there is constant access to new information about destinations and that this is presented across all multimedia formats. Travellers are craving to learn more about their destination of choice and seek this information through their preferred sources; be it through the press, video, social networks or general search. By optimising content and ensuring this is well connected to sales channels, travel businesses can expect a higher level of traffic that can result in increased bookings.

With the Internet becoming a leading factor, it is essential to fully understand its capacity and limitations. As the Internet grows, it still remains a world of its own, broken into many, often niche, segments and markets, often behaving differently than predicted or expected. So it is essential that hoteliers know who their customers are and how to best reach them. It is important to not forget the long-term. Implementing new technologies will save time and make product distribution & management easier; providing availability across multiple channels; allowing time to seek new opportunities by addressing consumer trends through information and mobile technologies.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

WHAT’S BUZZING THE BUZZ?!

Be it handycams, mobile phones, laptops or the latest hot wheels, all of them created enough waves in the Indian market in the last fortnight.

Fujifilm J30:

Sweet Memories: Fujifilm, one of the world’s largest camera makers has come out with a latest compact camera which is affordable and easy to use. With only 20 mm thin, and available in black and silver colours, the product has a double coated laminate which gives it a glossy and varnished look. It has 12 mega pixel sensor, 2.7” LCD screen and 3x optical zoom.

TECHNICAL SPECIFICATIONS:

12 Mega-Pixel
3x Optical Zoom
2.7” LCD screen
Price: Rs. 8,499


Meridian F80

A Trendy Doodad: Sound Of Music has launched one of the worlds most advanced and trendy compact audio systems –“Meridian F 80”in India. This product has been developed by Meridian Audio in collaboration with Ferrari. This trendy and stylish gadget brings together the features of CD/DVD player, AM/FM/DAB radio, alarm clock and an optional iPod dock. It comes with an 80 watt 2.1 stereo system and a subwoofer.

TECHNICAL SPECIFICATIONS:

DSP Technology
80 Watt 2.1 Stereo System
Price: Rs. 200,000

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

CAN YOU HEAR ME?

As many as 16 players vying for the attention of consumers in a market, how can anyone get noticed? Ask Indian telecom service providers and they will tell you how…

Thus, in such a scenario the biggest fear in the mind of the marketing honchos is how to avoid getting commoditised in this market and to continue to maintain their individuality despite the onslaught of competition. As all brands, be it new or the established ones, are in rat race to get more subscribers in the world’s most competitive telecom market, experts believe that it would be the brand which is perceived as the most innovative and transparent that will manage to bag the maximum number of consumers in its kitty.

For instance, Tata DOCOMO, which launched its services in the market in early 2009, introduced the concept of pay per second for the first time in India. However, soon other players too started offering this to their customers. But for the end customer, the instant brand recall whenever one talks about per second billing still continues to be Tata DOCOMO, which enforces the fact that though it’s difficult to make a distinctive mark in this market, but once you are able to make the same, it remains etched forever in the minds of subscribers.

Vodafone too was troubled with this industry problem of offering a sustainable differentiating factor for their brand in the summer of 2009 and their miracle solution for this came in the form of famous Zoozoo campaign. The thought process that went in was that, “While the brand had a wide array of never-talked about products and services in the pipeline, not many out of that long tail seemed sustainable as differentiators for an extended period of time. The challenge was in finding a way to make that differentiation sustainable, so as to stay in the consumers’ consideration set. Parallely, a perfect media opportunity was upon us in the form of Season 2 of the Indian Premier League cricket extravaganza…”, Rajiv Rao, NCD, Ogilvy India (agency that handles Vodafone account), tells 4Ps B&M. What more? The campaign not only did wonders for the brand on a mass level, but also went out to win the Gold Effie for this campaign. In fact, Vodafone has already come out with merchandising created around these creatures to match the mass hysteria that followed!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

WHAT’S BUZZING THE BUZZ?!

Be it handycams, mobile phones, laptops or the latest hot wheels, all of them created enough waves in the Indian market in the last fortnight.

MSI LAPTOP CR620

TECHNICAL SPECIFICATION:
• Intel Core i5 Dual Processor
• Intel Calpella Platform
• Price: Rs.38,000 onwards

WORK IN STYLE!: MSI has launched its high-tech and fashionable Classic series of note books for young professionals. The note book features the latest Intel Core i5 dual processor, a high resolution 3D display and LED lights with a rich look backed up by the much-popular Windows7 operating system.

FUJIFILM REAL 3D CAMERA

TECHNICAL SPECIFICATIONS:
• Two lenses with Two CCD Censors

3x 3D OPTICAL ZOOM

Real Photo Processor 3D

2.8 inch 3D/2D LCD

THE NEW DIMENSION: The latest additions from Fujifilm in the Camera range consist of two high resolution lenses and two censors which help in flawlessly layering together two images to generate a 3D image. It has a RP (Real Photo) Processor to determine various shooting conditions such as focus, brightness and tonality. It also has a 2.8-inch monitor featuring Fujifilm’s own LCD panel.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Can Shera add shine to Brand India?

Prasoon Joshi,
I>Executive Chairman, McCann Worldgroup – India & Regional CD, APAC, McCann Erickson

BRAND INDIA WILL SHINE!

I have been brought on-board of CWG 2010 as a creative advisor, along with Javed Akhtar and Shyam Benegal. I am helping the government in conceptualising the presentation of the games ceremony in front of the international audience. As per the contract, I cannot divulge many details about what we are doing, but broadly, we are assisting the government on the opening and closing ceremonies of the games. I understand that holding an event of this mammoth scale is not easy in India because of many reasons, so the CWG is being done as a part of a bigger exercise. A lot of money is being spent, as it opens gates to a lot of opportunities in almost every sector, including advertising and marketing. I also believe that image is the last thing to be worked out as far as the event is concerned, as India in itself is a brand. So honestly speaking, there is no question whether brand India will shine in the CWG or not [it will!], because I have full faith in the Indian government and its efforts.
Neha Saraiya & Angshuman Paul

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

“Funding is the major roadblock!”

He sold his well set up business in 2007, that made him once the market leader and decided to venture into a sector that was only talked about and not explored. Today with Indosolar, he is the largest manufacturer of solar photovoltaic cells in India, ahead of firms like Moserbaer and Tata BP Solar. Set to hit the market with his maiden public issue, Hulas Rahul Gupta, MD, Indosolar, discusses his future plans to B&E’s Deepak Ranjan Patra

B&E: Efficiency of the cells is a major factor when it comes to judging quality of the cells. Do you also value efficiency while moving ahead with scale?
HRG: A lot! The efficiency level that we maintain is one of the best. Certainly, the efficiency curve has moved dramatically in the recent times. Before two or three years, it was around 12% to 14%. But in the past 18 months or so, the average efficiency level has moved up to 15-17%. We have bought a line, which was contracted guranteed 15.9%, now we are averaging 16.2% and have a roadmap for 16.5%.

B&E: Indian climatic conditions are more suitable for power generation compared with Germany and Spain. But these countries produce around 70% of the world’s total solar power production of around 10 GW, India produces only 400 MW. Why is India lagging behind? Any specific reason for the same?
HRG: Solar production in India is really negligible compared with global production. One of the major reasons in those countries is the tarriff system that they are operating with. It attracts entrprenuers to jump into the business. But India has just recently introduced that enabling policy under the Jawaharlal Nehru National Solar Mission.

B&E: Do you think that the Jawaharlal Nehru National Solar Mission can actually give a boost to the solar power production in India?
HRG: Yes, of course. Funding is the only roadblock. If it can be taken care of, then we might soon see the sector growing in leaps and bounds.

B&E: You are mainly an export-oriented revenue model. Do you think that the success of the National Solar Mission may change your revenue composition?
HRG: Of course. At the moment, about 90% of our revenue comes from exports and 10% from domestic level. But with the National Solar Mission has begun, we hope it may go for a substantial change to 50-50 by 2011-2012.

B&E: Do you think the competition in the solar power sector will intensify in the near future?
HRG: Well, I don’t thinks so. I belive domestic as well as global demand is strong enough. The market is large and in many promising countries like the US, India and China, the demand is yet to enter to the mainstream.

B&E: You are part of a value chain. In the future, would you like to consider the options for any sort of vertical integration? What is your long-term plan?
HRG: Well, first we are looking at optimising our cell-making capacity. The real roadmap for us is to first grow up to a GW capacity within the next 4-5 years. We have to stay prepared for the global cost benchmarks of China and Taiwan, and for that, we definitely need scale.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Hayward’s wayward BP ways?

B&E’s Steven Philip Warner talks to various global oil & climate experts from the likes of Goldman Sachs, Credit Suisse, Standard & Poor’s, Argus Research, JBC Energy & Varda Group to find out what awaits BP’s fate? Will BP, which as recently as two months back was the second most valued oil major in the world, disappear?

“You need to go to jail, Hayward!” These were the loud words heard moments before the publicly accused CEO of BP, Tony Hayward, began his validations before the US Congress’ Energy and Commerce Subcommittee on Oversight and Investigations in Washington on June 18, 2010. The heckler was a woman, with black tar smeared all over her hands and face. She was angered at the BP Chief for the oil spill at the company’s Macondo project deepwater rig in the Gulf of Mexico – the very reason which caused BP’s shareholders to lose $93.4 billion in just 59 days, also considered the most ignominious retreat by any non-banking & financial stock within a span of two months! The cynic was hurriedly removed from the room. Given a chance, many say BP’s shareholders would have done the same to Hayward.

But Hayward didn’t budge during the seven hour-long humiliation session, during which, the beleaguered executive was found to be at his diplomatic best, making his way clean around all the queries. [He used lines like “I don’t know”, “I am not comfortable answering...” and “I was not in the decision making process” about 70 times during the session!] Quite a contrast to the manner in which the four CEOs of Exxon, Conoco Phillips, Shell and Chevron unanimously agreed to the Congress in the same meeting that the prime reason for the BP disaster was the company’s failure to implement industry best practices during the Macondo operation. BP used six centralisers, while Halliburton (BP’s cement contractor), had advised it to use 21 to prevent proper and safe channelling during the cement process. BP also did not test the cement, which gave way under the high water pressure, 5000 feet below the surface. The engineers ignored the need to circulate gas-bearing muds out of the well and to secure the wellhead with a lockdown sleeve before allowing pressure on the seal from below. In short – it opted for lower costs over safety. But Hayward was not broken.

The US Congress members however left home satisfied. They had made up their minds before they walked in. No matter what Hayward replied, they were prepared to leave with much the same opinion. The BP chief was placed there to act out a soliloquy on a ‘high-gentry’ stage, where the script was designed to humiliate the might of a British company, which two months back was the second-most valued oil company in the world with an Mcap of $188.32 billion (only behind Exxon, the most valued in the world today)! Hayward on the other hand had reasons for much discomfort.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎