IIPM News Broadcast: October 2010

Monday, October 25, 2010

WHAT’S BUZZING THE BUZZ?!

The latest product and gadget launches that garnered the biggest brownie points with respect to the interest they generated in the market

TVS JIVE

TECHNICAL SPECIFICATIONS:
• 110 cc engine
• Clutch-free technology
• Price: Rs. 42,235 (ex-showroom Delhi)
DIVE ON THE JIVE: Apart from being tagged as the country’s first auto-clutch motorcycle, TVS Jive also steals the show with innovative features like rotary gear technology. It is also the first motorcycle in the country to have a large under seat storage space (as much as to fit a small umbrella). Moreover, its clutch-free technology offers the user an overwhelming experience in the city traffic conditions. The Jive comes in blue, red and black colour.
Neha Saraiya

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

Monday, October 18, 2010

BIG LEAGUE OR NO LEAGUE

Moving up the value chain has been an aspiration for Indian IT brands for quite sometime now. Now it may well be deemed an unavoidable necessity!

WATCH OUT FOR THE SILVER LINING!

Cloud computing seems to well be one of the next big things to happen to the global IT sector. In essence, this is about a group of services that addresses multiple areas of a firm’s IT infrastructure. It also enables the user to take pieces of a particular solution depending on what the client thinks it will need. Mayur Sahni, Senior Market Analyst, IDC Asia Pacific, puts it thus, “These services are delivered in real time always, should have granular pricing and regardless of location of delivery of service or consumption of service.” Within the cloud space there are two interfaces, the end user and the developer. Since evey company has a different set of policies, cloud can be synchronized accordingly. It can also adapt itself to different setsof end user needs; for instance, a sales head wanting his sales and research teams to be in synchronism always. Sudin Apte, Principal Analyst, Forrester Research, reveals, “Number of questions we have received on cloud have grown 15 fold over the past year. Also people are now asking more in-depth questions like which players to look at, how to structure the relationship et al.” One of Forrester’s clients even refused to offshore their e-mail management; and gave it to Google instead; choosing to forego the 25% saving they could get. Also, cloud computing takes out the one to one engagement model that Indian IT firms have leveraged for so long; and therefore, India’s cost competitiveness is now going for a toss. The cloud can be anywhere in the world. Yes, Indian IT firms can take it as a huge opportunity, for which players like IBM offer valuable lessons. Big Blue takes a multiple level approach to cloud computing - Business analytics, hardware, services, business units, geography, financing, green IT et al. Indian players have to ramp up their skills very fast in this area. And they have the ability; it is just about looking at things in the right perspective. Mayur suggests, for instance, “When TCS brought Citibank’s assets, TCS can potentially leverage those tools into a platform service.”

Saturday, October 16, 2010

THE CREATIVITY ABNORMALITY

Despite being populated with innumerous product categories, the Indian FMCG sector has invested dramatically in promoting creativity to ensure a distinct brand imagery that has broken the clutter

In 2008 too, the Consumer Products category had the maximum winners. Explains Rajesh Tanwar, Director, Integrated Retail Solutions, “It all depends upon the breathing space available in a particular product category. Take for instance when ITC’s Bingo was launched. The branded snack market was already cluttered with 10 other brands, not to forget the unorganized market. It was its mindless yet effective advertising that helped it garner a substantial market share within a few months time.” And Hippo, oh Hippo, the only reason you remember those chips are because they’re supposed to reduce infighting within families, parties, anybody.

In 2009, Indian FMCG advertising on TV grew by 50% over 2008 with over 40% share in overall TV advertising. Of this, sub-sectors Food & Beverages and Personal Care/Hygiene commanded 36% and 29% respectively. One can only expect this to grow phenomenally. But seriously, why can’t the yankees up the comedy compendium in their ads? Namita Chhetri, President, ICMR, answers, “It’s the land entrapped in political correctness where you can’t joke about a Black being a Black or a White being a White. In India, the more you joke about the unique characteristics of a Tamilian accent or the Sikh happy-go-lucky attitude, the more your product would sell.” Well said, and said well!

Savreen Gadhoke