Friday, November 23, 2012

DART – Dialogue, Access, Risk and Transparency Benefits

C.K. Prahalad and M.S. Krishnan present DART – Dialogue, Access, Risk and Transparency Benefits

With regard to access to the resources from multiple sources Prahalad & Krishnan quote TutorVista, who have access to more than 600 tutors where tutors are geographically dispersed, and can choose to work as much as they want; Pomarfin, a small Finnish family-owned firm, uses an Italian design group, Mazzucato, to cut manufacturing costs, it uses its own dealers for customer interface. Facebook, eBay and Amazon are well known for serving one customer at a time and allowing customers to personalise their experience with the platform that the companies provides; while Nirvana, in Bangalore, which serves global financial service clients in customer support and other back-office processes, tracks the voice amplitude of each customer during the service call to sense the customer’s frame of mind or temper.

The authors blame lack of senior management evangelism, weak accountability, misaligned goals, and lack of discipline for the failure of business process transformation initiatives in many organisations.

The New Age Of Innovation is truly eponymous throughout the book because above all, innovation is not invention; it is a term in economics more than technology. Michael Dell, chairman and CEO of Dell Computer corporation in his speech to the Society of American Business Editors and Writers technology Conference, Dallas, on September 10, 1998, had echoed the message that one sees a lot of companies falling back on the idea that “my baby’s the most beautiful in the world and I’m not going to accept anybody else’s.” The senior management needs to get out of this.


Source : IIPM Editorial, 2012.

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