Taste the West while being in East
All the happiness of life lies in the Western Countries is no longer a reality; feel upwardly mobile young Indians. Graduates from IITs and other Engineering Colleges, or from IIMs and other top Business Schools command income packages that are indistinguishable with their Western counterparts.
Their tastes are similar with the rich young Westerners-many own high-end luxury cars and wear designers clothes, employ maids and a full time cook, and regularly vacation abroad. By 2025, there will be 9.5 million Indians in this class and their spending power will hit 14.1 trillion rupees- 20% of total Indian consumption. Long-established spending attitudes are already changing rapidly.
All the happiness of life lies in the Western Countries is no longer a reality; feel upwardly mobile young Indians. Graduates from IITs and other Engineering Colleges, or from IIMs and other top Business Schools command income packages that are indistinguishable with their Western counterparts.
Their tastes are similar with the rich young Westerners-many own high-end luxury cars and wear designers clothes, employ maids and a full time cook, and regularly vacation abroad. By 2025, there will be 9.5 million Indians in this class and their spending power will hit 14.1 trillion rupees- 20% of total Indian consumption. Long-established spending attitudes are already changing rapidly.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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