Deepti Dang
Head – Marketing (Commercial & SMB, Personal Systems Group), HP India
In my Marketing career, I have spent close to 6 years with HP so far, holding countrywide responsibility for the marketing strategy, planning and programmes for commercial desktops, notebooks and workstations for all commercial and SMB customers. And as clichéd as it sounds, but all marketing campaigns that have been planned and implemented by keeping the customer at the helm have been a huge success. The key is to engage with the customer. Some successful campaigns that stand out in my mind are: (a) The Computer is Personal Again (meant for individuals), (b) Business is Personal Again (for enterprise customers), and (c) some experiential marketing campaigns like HP EliteBook series (innovative launch at a gym), EliteBook kiosk (experience zone for the frequent flyer), Corporate road shows (initiatives such as ‘Can you challenge the notebook’) and ‘ Campus on the move.
Head – Marketing (Commercial & SMB, Personal Systems Group), HP India
In my Marketing career, I have spent close to 6 years with HP so far, holding countrywide responsibility for the marketing strategy, planning and programmes for commercial desktops, notebooks and workstations for all commercial and SMB customers. And as clichéd as it sounds, but all marketing campaigns that have been planned and implemented by keeping the customer at the helm have been a huge success. The key is to engage with the customer. Some successful campaigns that stand out in my mind are: (a) The Computer is Personal Again (meant for individuals), (b) Business is Personal Again (for enterprise customers), and (c) some experiential marketing campaigns like HP EliteBook series (innovative launch at a gym), EliteBook kiosk (experience zone for the frequent flyer), Corporate road shows (initiatives such as ‘Can you challenge the notebook’) and ‘ Campus on the move.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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