Prasoon Joshi,
I>Executive Chairman, McCann Worldgroup – India & Regional CD, APAC, McCann Erickson
BRAND INDIA WILL SHINE!
I have been brought on-board of CWG 2010 as a creative advisor, along with Javed Akhtar and Shyam Benegal. I am helping the government in conceptualising the presentation of the games ceremony in front of the international audience. As per the contract, I cannot divulge many details about what we are doing, but broadly, we are assisting the government on the opening and closing ceremonies of the games. I understand that holding an event of this mammoth scale is not easy in India because of many reasons, so the CWG is being done as a part of a bigger exercise. A lot of money is being spent, as it opens gates to a lot of opportunities in almost every sector, including advertising and marketing. I also believe that image is the last thing to be worked out as far as the event is concerned, as India in itself is a brand. So honestly speaking, there is no question whether brand India will shine in the CWG or not [it will!], because I have full faith in the Indian government and its efforts.
Neha Saraiya & Angshuman Paul
I>Executive Chairman, McCann Worldgroup – India & Regional CD, APAC, McCann Erickson
BRAND INDIA WILL SHINE!
I have been brought on-board of CWG 2010 as a creative advisor, along with Javed Akhtar and Shyam Benegal. I am helping the government in conceptualising the presentation of the games ceremony in front of the international audience. As per the contract, I cannot divulge many details about what we are doing, but broadly, we are assisting the government on the opening and closing ceremonies of the games. I understand that holding an event of this mammoth scale is not easy in India because of many reasons, so the CWG is being done as a part of a bigger exercise. A lot of money is being spent, as it opens gates to a lot of opportunities in almost every sector, including advertising and marketing. I also believe that image is the last thing to be worked out as far as the event is concerned, as India in itself is a brand. So honestly speaking, there is no question whether brand India will shine in the CWG or not [it will!], because I have full faith in the Indian government and its efforts.
Neha Saraiya & Angshuman Paul
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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