Internet has already become a key game changer and the mobile is the next in line. It is important for the sector to understand the dynamics of these emerging mediums
During the next few months, another phenomenon, mobile technology, will take centre stage for the global travel and tourism industry, providing India with further opportunity to make great gains. With a base of over 380 million mobile subscribers, the use of the mobile phone as another channel for researching and purchasing travel, both during and before trips, will greatly change industry dynamics.
It is also essential that travel & tourism providers keep their eye on consumer travel trends across the world, helping to ensure there is constant access to new information about destinations and that this is presented across all multimedia formats. Travellers are craving to learn more about their destination of choice and seek this information through their preferred sources; be it through the press, video, social networks or general search. By optimising content and ensuring this is well connected to sales channels, travel businesses can expect a higher level of traffic that can result in increased bookings.
With the Internet becoming a leading factor, it is essential to fully understand its capacity and limitations. As the Internet grows, it still remains a world of its own, broken into many, often niche, segments and markets, often behaving differently than predicted or expected. So it is essential that hoteliers know who their customers are and how to best reach them. It is important to not forget the long-term. Implementing new technologies will save time and make product distribution & management easier; providing availability across multiple channels; allowing time to seek new opportunities by addressing consumer trends through information and mobile technologies.
During the next few months, another phenomenon, mobile technology, will take centre stage for the global travel and tourism industry, providing India with further opportunity to make great gains. With a base of over 380 million mobile subscribers, the use of the mobile phone as another channel for researching and purchasing travel, both during and before trips, will greatly change industry dynamics.
It is also essential that travel & tourism providers keep their eye on consumer travel trends across the world, helping to ensure there is constant access to new information about destinations and that this is presented across all multimedia formats. Travellers are craving to learn more about their destination of choice and seek this information through their preferred sources; be it through the press, video, social networks or general search. By optimising content and ensuring this is well connected to sales channels, travel businesses can expect a higher level of traffic that can result in increased bookings.
With the Internet becoming a leading factor, it is essential to fully understand its capacity and limitations. As the Internet grows, it still remains a world of its own, broken into many, often niche, segments and markets, often behaving differently than predicted or expected. So it is essential that hoteliers know who their customers are and how to best reach them. It is important to not forget the long-term. Implementing new technologies will save time and make product distribution & management easier; providing availability across multiple channels; allowing time to seek new opportunities by addressing consumer trends through information and mobile technologies.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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