Subhajit Sen
Executive VP (Marketing), Consumer Healthcare, GSK
The highlight of Subhajit Sen’s career as Executive VP, Marketing at GSK has been the launch of Foodles in the instant noodles category under the Horlicks brand. Apart from this, this star in the GSK world also led the launch and marketing of the Breathe Easy nasal and snore relief strips which have been imported from UK, the first of its kind mass market product in India. Most prominent in the children’s segment was the launch of the Horlicks bar and Junior Horlicks Biscuits which have become an instant rage with kids and Subhajit has declared to capture 4-5% of the domestic biscuit segment in the next three to four years. Thus, Sen continues to cross newer milestones every few months with GSK.
Executive VP (Marketing), Consumer Healthcare, GSK
The highlight of Subhajit Sen’s career as Executive VP, Marketing at GSK has been the launch of Foodles in the instant noodles category under the Horlicks brand. Apart from this, this star in the GSK world also led the launch and marketing of the Breathe Easy nasal and snore relief strips which have been imported from UK, the first of its kind mass market product in India. Most prominent in the children’s segment was the launch of the Horlicks bar and Junior Horlicks Biscuits which have become an instant rage with kids and Subhajit has declared to capture 4-5% of the domestic biscuit segment in the next three to four years. Thus, Sen continues to cross newer milestones every few months with GSK.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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