Harkirat Singh
MD, Woodland Shoes
At Woodlands, we have always approached a pro-environment strategy and you can see that even our logo is green in colour reflecting our point of view in regards to the same. Recently we thought of taking this environmental concern even to our customers and for that we started to have saplings in our shops that the customers can buy for nominal prices to either plant in their homes or to gift to their friends. This was carried out in pilot for now and we have received a phenomenal response, and we are planning to take it to all our stores across the country.
This initiative is very close to my heart and is my most memorable marketing moment.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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