He say
s, “Putting a human face to the company serves as the best kind of promotion because it adds high level of authenticity and value.” Little wonder the ad scene is flooded by these white collared management executives today, with almost every third company jumping in to join the party. Adds noted adman K.S. Chakravarthy, “No matter how advanced technology becomes, companies will always need a human touch to run its actvities. And it makes sense to showcase your biggest asset in ads to influence consumers.” He’s seconded by Pratap Suthan, former National Director, Grey Worldwide. “Most organizations are built around individuals and it’s easy to connect with masses with that one common thread i. e. ‘people’,” points out Suthan. So all you ‘people folk’, next time your boss calls you for an impromptu meeting, just check your reflection in the mirror before walking in…. After all, you may just land yourself into the glamourous and frothy world of modelling, shooting, make-up, lights, camera and oodles of action!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
s, “Putting a human face to the company serves as the best kind of promotion because it adds high level of authenticity and value.” Little wonder the ad scene is flooded by these white collared management executives today, with almost every third company jumping in to join the party. Adds noted adman K.S. Chakravarthy, “No matter how advanced technology becomes, companies will always need a human touch to run its actvities. And it makes sense to showcase your biggest asset in ads to influence consumers.” He’s seconded by Pratap Suthan, former National Director, Grey Worldwide. “Most organizations are built around individuals and it’s easy to connect with masses with that one common thread i. e. ‘people’,” points out Suthan. So all you ‘people folk’, next time your boss calls you for an impromptu meeting, just check your reflection in the mirror before walking in…. After all, you may just land yourself into the glamourous and frothy world of modelling, shooting, make-up, lights, camera and oodles of action!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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