While revealing the flagship store in Beijing, Nike brand 
President Charlie Denson said recently, “China is one of Nike’s biggest growth opportunities and one of the most dynamic retail markets in the world… As we head towards Olympics, we are extending our brand leadership, deepening our consumer relationship and building what we expect soon to be a $1 billion business & Nike’s second largest market.” Nike plans nearly 300 stores across the length and breadth of the country. Undoubtedly Nike, just like any other global conglomerate, finds itself in a dilemma in China. With high growth and profitability potential, China offers what no country does better: business. Therefore be it intellectual property infringement or unlawful copying, Nike really has to take it all in its stride. After all, you cannot survive in the dragon’s lair if you don’t know how to play with fire!
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Source : IIPM Editorial, 2008
President Charlie Denson said recently, “China is one of Nike’s biggest growth opportunities and one of the most dynamic retail markets in the world… As we head towards Olympics, we are extending our brand leadership, deepening our consumer relationship and building what we expect soon to be a $1 billion business & Nike’s second largest market.” Nike plans nearly 300 stores across the length and breadth of the country. Undoubtedly Nike, just like any other global conglomerate, finds itself in a dilemma in China. With high growth and profitability potential, China offers what no country does better: business. Therefore be it intellectual property infringement or unlawful copying, Nike really has to take it all in its stride. After all, you cannot survive in the dragon’s lair if you don’t know how to play with fire!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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