• Pepsi
• Hutch
Operators might be able to woo the market with stunning commercials, promisin
g connectivity wherever we go;but can they fool consumers who hear “the number is not reachable!” so frequently? And what’s so new from brands like Airtel and Hutch? Well, for the uninitiated, 3G is still a dream far far away for Indians! Then there’s Pepsi who despite its controversial pesticide debacle has managed to sell volumes, not to forget its gargantuan spending on advertising. Hyped? You might ask. And our answer remains solid as the listing – Yes, hyped!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
No comments:
Post a Comment