Scaling heights beyond the blue sky and making it to the top 100
‘Your palace in the sky’ – Air India! Reaching high in t
he sky was not easy for an Indian planning to go abroad without India’s first international airline – Air India. It acted as a stepping stone for many other international airlines that came quite later in the nation. The ever-smiling Maharajah, the popular mascot of the airline, communicates impressively the endearing symbol of Indian hospitality and has been the most successful brand icon of all the times. According to Veera Khambatta, Dy. Commercial Manager, Advertising and Special Promotions: “This is our 75th year of operation as the flag carrier of our nation, most of it as an international airline, we are justifiably proud of the long and glorious history of brand Air India.” Furthermore, Air India has been adorned with the Best International West Bound Airline out of India for the second consecutive year by Galileo Express Travel Awards 2006. The Special Category Award recognises the most significant CSR initiative taken by an organisation. The recent merger of Air India with Indian Airlines was a strategic move to create an internationally competitive carrier. In the process, the airline also got a much-needed facelift and brand equity of the merged entity soared!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/
‘Your palace in the sky’ – Air India! Reaching high in t
he sky was not easy for an Indian planning to go abroad without India’s first international airline – Air India. It acted as a stepping stone for many other international airlines that came quite later in the nation. The ever-smiling Maharajah, the popular mascot of the airline, communicates impressively the endearing symbol of Indian hospitality and has been the most successful brand icon of all the times. According to Veera Khambatta, Dy. Commercial Manager, Advertising and Special Promotions: “This is our 75th year of operation as the flag carrier of our nation, most of it as an international airline, we are justifiably proud of the long and glorious history of brand Air India.” Furthermore, Air India has been adorned with the Best International West Bound Airline out of India for the second consecutive year by Galileo Express Travel Awards 2006. The Special Category Award recognises the most significant CSR initiative taken by an organisation. The recent merger of Air India with Indian Airlines was a strategic move to create an internationally competitive carrier. In the process, the airline also got a much-needed facelift and brand equity of the merged entity soared!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/
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