To beg
in with, the housing finance business – the forte of the institution – with cumulative disbursements worth Rs.1,192.81 billion by the end of 2006-07, continues to boast of a robust balance sheet. The asset quality of the bank remains stupendously healthy with gross Non-Performing Loans standing at 1.26% of the total disbursed loans (as on December 31, 2006). Truly, all these achievements are there because over a period of time, the name HDFC has assumed a broader meaning in the mind of the Indian consumer. As Renu Sud Karnad, Executive Director, HDFC Ltd. proudly explains to 4Ps B&M, “It has been an effort of 30 years that went on to build the brand HDFC and currently we are enjoying the fruits of those efforts. Honesty, integrity and service are the three important pillars of the brand HDFC.” Her words seem to have jumped right out of a mission statement manual. But in reality – and here’s the bad news – something seems to have taken a toll on the institution as market shares have started declining.
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Source : IIPM Editorial, 2008
in with, the housing finance business – the forte of the institution – with cumulative disbursements worth Rs.1,192.81 billion by the end of 2006-07, continues to boast of a robust balance sheet. The asset quality of the bank remains stupendously healthy with gross Non-Performing Loans standing at 1.26% of the total disbursed loans (as on December 31, 2006). Truly, all these achievements are there because over a period of time, the name HDFC has assumed a broader meaning in the mind of the Indian consumer. As Renu Sud Karnad, Executive Director, HDFC Ltd. proudly explains to 4Ps B&M, “It has been an effort of 30 years that went on to build the brand HDFC and currently we are enjoying the fruits of those efforts. Honesty, integrity and service are the three important pillars of the brand HDFC.” Her words seem to have jumped right out of a mission statement manual. But in reality – and here’s the bad news – something seems to have taken a toll on the institution as market shares have started declining.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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