Monday, April 28, 2008

General Electric hives off Plastic coat…

General Electric the world’s No. 2 company, with a market value of $380.25 billion (behind Exxon Mobil) has transformed its business portfolio through smart disposition and investment in higher growth, higher technology businesses. It has signed a definitive agreement to sell GE Plastics, a $6.645 billion global supplier of plastic resins, to Saudi Basic Industries Corporation (SABIC) – one of the world’s 10 largest petrochemicals manufacturers ranked by market capitalization (currently US$80 billion). The deal, which is also is the largest acquisition ever made by a Gulf investor, is expected to close in the third quarter subject to customary conditions and receipt of regulatory approvals. The transaction valued at $11.6 billion will be in all cash plus assumption of liabilities; and is bound to transform the plastic industry as it combines SABIC’s low cost material position and GE Plastic’s strong marketing and technological capabilities. The proceeds of the transaction will be used to fund the stock buyback and to strengthen GE through restructuring.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-

Friday, April 11, 2008

Raise a toast to...

Here are two sparkling glasses for you and your beau to enjoy your sparkling wine in. These wine glasses are made out of pure silver and are offered by Central Cottage Industries Corporation. They have detailed designs of olive leaves and roses on their edges. With the makers labelling them as 100% stain free, these glasses are easy to maintain and of course perfect for those special moments.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008


Read More:-

Thursday, April 10, 2008

Bittersweet reality

Caustic reality turns towards spirituality
Remember Abhijeet Sawant? Sandeep Acharya? Debojit? Yes… the same names that took the nation by storm and vanished just as fast. It was only a month ago that the sixth edition of the American Idol crowned its winner Jordin Sparks, and considering how her debut album is rising up the charts, one can easily predict her high flying career ahead! In fact, most of the winners – and even participants – of the talent shows abroad have become successful in their respective fields but the same cannot be said about their Indian counterparts. Only a chosen few like Sarwar Ahuja and Aditi Sharma, the winners of the first Zee Cine Stars Ki Khoj made it to the doors of success. Actor Archana Puran Singh, who is currently judging the comedy show Comedy Circus, opines, “The basic difference between the talent shows abroad and those in India is that transparency is evident in the former while the shows here lack credibility, especially if you consider the almost-dramatised quarrels between the judges or between the contestants!” While the theatrical skills of the judges, when they lash out at each other, and behind-the-scenes back biting of the contestants makes the TRPs reach unprecedented heights, the hunt for talent seems to take a back seat. Says Archana, “People are losing interest in such reality shows because the judges’ zabardasti ke fights have become a regular feature in almost all of them!”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-
The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/

Wednesday, April 09, 2008

UTI Mutual Fund

Interestingly, all fund houses seem to have suddenly found the strategy of having products to encourage investments abroad. Sandesh Kirkire, Chief Executive, Kotak AMC, affirms, “These are new asset class looking at different economies, so that your returns and your assets are not exposed to only one economy. You get different exposures to different economies of the world now. You can buy equity in India; you can also buy equity in Russia and also in Brazil. Returns of different markets differ. These are steps in the direction of capital account convertibility.” R. Raja, Senior Vice President, UTI AMC, holds similar views, “An Indian investor gets an opportunity to access global markets, especially equity markets by investing in these funds. He can diversify across countries thereby reducing the country risk of his investments.” Mr. Raja, it all seems so far so good. But did you not forget a sweet little point? Till now, we had to simply worry about the travails being suffered in one economy. Now, there’ll be many more, too many more!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-

Tuesday, April 08, 2008

Mall’adroit goals... and lost causes?

They say the mall bubble will last forever; we say the bubble is a myth. It’s no more about ‘Who dares, wins’... it’s ‘Who dares, sins’!
The year was 2002. The city centre and MGF malls had just begun to shape up Gurgaon as the next millennium city. From being just another metro suburb, Gurgaon was gearing up and digging hard to register itself on India’s map, and malls were becoming the face of this transition. The youth discovered a new ‘time-pass’ place to chill out. Businessmen and the working class got more options to have their meetings. And ladies were happy to find a new destination to head to, far better than their tacky downtown joints. For all of them, it was a completely new experience. A new experience of watching movies at multiplex movie halls, dining at uber restaurants, spending time at coffee shops, and of course, a new experience of shopping! Well, at first developers were just thrilled to see consumers – who were waiting for a change in their lifestyles – barging into their mega-stores. The crowds increased, parking spaces vanished, approach roads to the malls had the mothers of traffic jams, and what not. Weekends saw more security being employed to handle mob-like sizes of shop revellers.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-

Friday, April 04, 2008

Not-so-'airy'

Moreover, one might need an aircraft for only certain days, and the remaining time of the year, it might be sitting idle. So to manage all these issues, we introduced the concept of fractional ownership,” reminisces Manav Singh, Managing Director and the man behind Club One Air. After a not-so-‘airy’ beginning, Club One roped in premium aircraft models like Citation Jets from the world-class Cessna family. Club One further diversified into offering even helicopter services. “To sustain our position, it becomes necessary to add value to our services; (and) rendering our services ‘in time’ has enabled us to create a loyal customer,” shares Manav. But as infrastructure improves and more and more private aircraft players come in, will commercial air passenger traffic be adequate to address Club One’s profitability objectives? Manav acknowledges, though with debate, “There are 7000 commercial aircrafts in the US; but customized aircraft services still constitute a popular market.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-

Thursday, April 03, 2008

To die and be born again!

Deaths in soaps are common, so are comebacks. So, who's bigger, the character or the star? The jury is out...
Only a few days have passed since Tulsi or Smriti Irani kissed goodbye to one of the most popular shows of the country – Kyunki Saas Bhi Kabhi Bahu Thi. The latest buzz to hit the TV circuits is that Rajveer Sir aka Rajeev Khandelwal is all set to quit SAB TV’s popular soap – Left Right Left. Also, Rohit Roy has walked out of Virasaat (Star One). The business of entertainment, Especially soap operas ensure that addressing actors by their character names becomes commonplace. Tulsi seems to have become Smriti's second name and very few might be aware that the Baa's (Kyunki) real name is Sudha Shivpuri. And with so many farewell parties hitting small screen, the debate has again caught fire – whose bigger, the character or the stars? While talking to 4Ps B&M, Rajeev Khandelwal says, “In case of serials, it is the totality that works and if the package would not have been good, they (audiences) would not have appreciated me as much.” Rewind some years back, when Amar Upadhyay's character (Mihir) in Kyunki died, the whole nation mourned.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-

Wednesday, April 02, 2008

And the Bakwaas ads...

After you have gushed over the blockbuster ads of this fortnight, here are some, which – we are absolutely sure – will never make it. 4Ps B&M lists the three worst ads of the fortnight... Ads that almost made you swear that you won’t ever buy the advertised brand. And even if you managed a peek at it, you were left with a bad taste in the mouth. Medium error, complex message, vulgar (recently added) or just plain bakwaas communication!

BRAND : Zapakmail.com
BASELINE : As simple as 123
4Ps TAKE : A piece of advice: please apply some intelligence before giving an okay to any concept! In this ad, a couple is lying in the bedroom; the husband kisses the wife and suddenly her stomach bloats (making her seem pregnant). Isn’t that kind of sick and vulgar? Then the VO says (in the hope of explaining the senseless ad probably) “Fast and simple, log on to Zapakmail.com: 1. Log in 2. Compose 3. Send, as simple as 123.” What are viewers supposed to deduce: sending a mail through zapakmail. com is as simple as making your wife pregnant by kissing her? Absolute trash we must say. If the creators of this ad were hoping to grab eyeballs by making this cheap effort, then probably they have managed to get noticed somehow. But there’s no way that this ad is going to have any impact with this kind of warped implementation. After all, there’s no fast and simple solution for creativity, is there?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative


Read More:-
The Sunday Indian - Greatest News weekly
BRAND: Ford
Private emotion… ...As private jets become big bus...
Mackenna’s Gold
Tennis’ ace for humanity
Olay Olay for P&G in India!
Mahindra goes all out in used car segment
Committing for a lifetime…
The ‘democratic’ route to self-destruction?
Nine Jersey Nights...
Lung ‘crack’ers!

Tuesday, April 01, 2008

BRAND : Hutch

AGENCY : O&M
BASELINE: NA
DESCRIPTION: Irrfan Khan is sitting in a small restaurant sipping tea; he talks to himself, saying that money doesn’t grow on trees – yet how expensive everything is: it costs Rs.200 for a movie ticket, petrol prices have sky-rocketed… there is nothing you get for Rs.100 any more. Then, he thinks for a moment and says: “Hota hai, Hutch ka naya recharge-only Rs.99, aur wahi validity pure 30 din, kya samjhe?” In the end, Irrfan asks for the bill and realising that it’s Rs.155, he asks the cashier to add it to his list of credits.
4Ps TAKE: No pugs and no pink colour, but Irrfan Khan – the hot name in Bollywood is associated with Hutch this time. The idea is to promote the latest recharge scheme of Rs.99 with a validity for a month. Targeting the low-budget group, the USP offered by Hutch is the low-cost recharge coupon that is a bonus in this age of inflation. The communication is in the form of effective dialogue, through a man who has impressed many with his acting as well as vocal talent and grabs eyeballs here too.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008


Read More:-

Friday, March 28, 2008

Clutter-buster

Lowe’s Executive Creative Director, Preeti Nair Chax advances the case further. “We live in a deadly crowded ad-space with products and ads coming out of our ears! In this scenario, entertainment can offer a fabulous solution as a clutter- buster but ‘only’ if crafted with care and never losing sight of the product-is-the hero angle,” she said. She cites the example of Fevicol, Miss Palampur, Surf, Greenply, Naukri.com, ICICI Prudential (among others) as interesting examples of leveraging the entertainment quotient in a positive manner. “However celebs (especially Bollywood) should be handled with great responsibility and special care because their red-hot personas as entertainers can easily demolish the very reason for them being present in the ad – to sell the product!”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008


Read More:-

Tuesday, March 25, 2008

Punitive action

The year was 2002, when Ratan Tata resorted to punitive action against one of his closest associates Dilip Pendse, MD, Tata Finance for alleged FERA regulations causing substantial losses to the company as well as its hapless investors. It was a scandal that rockeed the nation, as the Tatas were always a name synonymous with trust & faith. This company then literally became a ‘trash cow’ and was subsequently merged with Tata Motors. Besides this dark chapter in its history, the company failed to set up a bank, and its forays into financial services are broadly divided into insurance, financing services and asset management. The Birlas don’t have much to take home either, as their forays are also broadly into these three categories only. Insurance is one sector where one can clearly see how these giants have taken massive blows ever since they entered. Tata AIG’s individual premiums underwritten for the month of April 2007 stand at Rs. 40.9 crores while that of Birla Sun Life were at Rs.25.4 crores. Even if they are put together, they aren’t a patch on ICICI Prudential, which underwrote individual life premiums for Rs.190 crores. Even Reliance Life has overtaken Birla Sun Life, with premiums underwritten for around Rs.30.84 crores! When we look at mutual funds, Tata Asset Management is managing assets of Rs.140.82 billion, while Birla Sun Life is managing assets of Rs.237.19 billion. But when one sees the AUM of ICICI Prudential at Rs.507.03 billion and Reliance Capital at Rs.591.44 billion, you see how, the Tatas and the Birlas are far far away from the dominant positions they are so very used to.

For Complete IIPM Article, Click on IIPM Article

Monday, March 24, 2008

The Unbankable Behemoths of India

Why have Ratan Tata and Kumar Mangalam Birla not done very well in
financial services? 4Ps B&M finds out some intriguing answers to this multibillion dollar question
Money is the root cause of all evil… but it’s also the harbinger of good times. And any company that seeks to go that extra mile ahead of its competitors in this extremely tight market feels the irresistible urge to have that formidable financial muscle to do so. And when one envisions the ultimate goal… to be a monster that has an overpowering presence in diverse sectors, that urge is exacerbated manifold. So much that you actually would want to yourself be in the pole position as far as the financial services sector is concerned. This is besides the fact that the financial services sector is a hot bed of opportunities today. Survey the companies in the IT sector, who will tell you how financial services, as a vertical, is & will remain one of their top revenue generators. Even in the global markets, the real behemoths who dominate the space they invade and occupy have extremely strong financial services wings.

For Complete IIPM Article, Click on IIPM Article

Monday, March 17, 2008

Paying heed to global warming

According to the Climate Counts scorecard that rated a list of 56 companies on how much they contribute towards the cause of countering global warming and climate change – imaging and camera specialists Canon, sports goods-maker Nike and FMCG giant Unilever, topped a list that rated the climate-friendly companies. Six companies tied for the unenviable last spot (with a score of zero on a 100-point scale!) – Jones Apparel Group, CBS, Burger King Holdings, Darden Restaurants, Wendy’s International & Amazon.com. The rankings were based on 22 parameters, that were broken down into four broad categories: How well a company had reviewed its global warming impact; how much it had reduced that impact; how much it supported public policies that encourage this reduction; and whether the company made this information available. The survey ranked 56 companies selected for their popularity among mainstream consumers in North America and Britain, and for leading their respective sectors, from electronics to fast food. Overall, the electronics/ computer sector did well in their effort to address climate change: These included (besides Canon) IBM, Toshiba, Motorola and Hewlett-Packard. The food services sector fared the worst. Starbucks, with a score of 46, was ranked the highest in this category, followed by McDonald’s. Yum Brands (which owns the Kentucky Fried Chicken and Taco Bell brands) scored a dismal 1!

For Complete IIPM Article, Click on IIPM Article

Wednesday, March 12, 2008

Pricing battles

For a company that was known in the times of Keki Dadiseth to double its turnover after every 4 years, the years from 2001 to 2005 were eminently forgettable; as the company’s turnover in 2005 didn’t even match its turnover in 2001! Add to that six consecutive quarters of internecine pricing battles with P&G, struggling bottom lines, plummeting share prices, resurgent and belligerent competitors like ITC snapping close at its heels; and it seemed like an obituary to HUL’s greatness was in order. Thankfully though, HUL has not taken a generation to bring back some semblance of pride to its balance sheet. For the financial year 2006, the gross sales figure has grown to Rs.130.35 billion (yo- y growth of 8%), and for the quarter ending June 2007, HUL has posted a growth of 13% in net sales to reach Rs.34.31 billion. Interestingly, profits have been even better off , with PAT growing at 24.4% to reach Rs.4.72 billion. An exuberant Manwani is quick to point out, “We have sustained our strong growth momentum across HPC and Foods businesses.

For Complete IIPM Article, Click on IIPM Article

Monday, March 10, 2008

Heal the world with sporting spirit

Soccer can be a decisive strategy in saving the Earth from oblivion
It will be naïve to give Soccer an introduction in a football frenzy world. It doesn’t matter where it is played, when it is played & who is playing, Soccer has this amazing ability to galvanise the entire world into one. Be it the Fédération Internationale de Football Association (FIFA) World Cup or the European Cup or the Third World’s very own Copa America, Soccer has in it what it takes to make mankind forget war, rivalry & ethnic fights for a while. That’swhy probably the World Bank referred to it as ‘A Successful Example of Globalisation’. Soccer or Football has not just been the platform for many of the ethnic Africans to showpiece their skills but also has made it a point that a black-skinned Theary Henry or Didier Drog- ba has as much fan following as a White skinned David Beckham or a Michael Owen. Yet, Soccer isn’t just about racial equality. The revenue that this game generates annually is probably much bigger than the economies of western Europe or developing Asian giants.

For Complete IIPM Article, Click on IIPM Article

Saturday, March 08, 2008

CDMA+GSM; best of both worlds in one

Amidst the strong growth in subscribers and increasing valuations, innovation is one factor, which is constantly providing newer avenues of growth to Indian telecom sector. Latest innovation to hit the market is the dual SIM Smart World Phone by Samsung & Tata Indicom, which allows the users to have two SIM cards slots inside one phone. To the delight of the customers, the phone also boasts of a touch screen, handwriting recognition technique, fi le viewer and advanced organising capabilities at a competitive price tag of Rs.11, 999. Well, apart from the moolah for the mobile manufacturers, the phone, due to its dual SIM capability, is no less than a bounty for the operators.

For Complete IIPM Article, Click on IIPM Article

Thursday, March 06, 2008

VW is buoyant & also profitable!

Cost cutting has reaped benefits for the German auto maker, Volkswagen (VW). It is all set to reach its 2008 pretax profit target of $7 billion in 2007 itself! VW surpassed analysts’ expectations and recorded operating profit of $2.4 billion for the second quarter. These exceptional Results however do not entail that the company is going to take it l i g h t l y. According to CFO Hans Dieter Poetsch, VW is already mulling a new car which the company plans to develop with its Shanghai counterpart. The car would be mainly targeted at markets of North America and China. The new Sedan would probably be a follow-up model of the PassatLingyu, which is locally manufactured in China.

For Complete IIPM Article, Click on IIPM Article

Tuesday, February 26, 2008

No.51948, 5,740,000,000 INR

Painted by action-painter Jackson Pollock, this inexplicable (literally!!) work of art, named just as bafflingly, “No.5 1948” is the most expensive painting to have been sold till date. Oil on canvas, and created in a drip style, the painting is an interesting mix of earth tones, black & white and holds the imagination of the greatest artists, captive. If the painting doesn’t, its price tag is sure to confuse you! And yes…this was deliberate, if you thought otherwise!

For Complete IIPM Article, Click on IIPM Article

Monday, February 25, 2008

Community faces external pressure

Internal strife apart, the community faces external pressure as well—primarily from environmentalists who believe the heavy usage of poisonous chemical substances on the idols is polluting the Hooghly. Responding to these allegations, Bhabesh Pal retorts, “Artists do their jobs in the best possible manner. It’s for the Government to decide the aft ermath. We’ll follow whatever they instruct us to do.” Child labour issues, which are oft en raised against Kumartuli make Mintu Pal smile, “Th is is art! Unless someone starts taking interest in this art in early years, he can never be an artist! Moreover, boys below 15-16 years aren’t generally allowed to join this profession.” Babu Pal though has a diff erent view, “Yes, people talk what they hear! Can’t they see the development initiatives taken by us? We arrange personal and business loans for the artists. We take care of free education of the artists’ children here! Eye specialists visit once a week and general physicians come twice a week. We arrange all these services – absolutely free of cost! I don’t see anyone talking about these!”

For Complete IIPM Article, Click on IIPM Article

Friday, February 22, 2008

Liquidity expansion

Craig Alexander, Vice President & Deputy Chief Economist, TD Bank Financial Group, comments, “This time, there are no rate cuts as we saw in 2001, so the liquidity expansion hasn’t been as broad based. The way liquidity is being injected is through repos, which means the central bank will buy them back in few days. So, the money will not remain in the system and will not fuel markets or it won’t be inflationary pressures.” But a possible cut in interest rates carries problems like markets again getting supplied with cheap money fuelling more bubbles and most excruciatingly fueling inflation. Asking for a rate cut at this point in time will bring some relief, but it will again lay the foundations for another crisis of this sort in the future, but with even more debilitating effects than what the world is experiencing now. John Hawksworth, Head of Macroeconomics, PricewaterhouseCoopers, UK, voices, “There does not appear to be an immediate need for a cut in the key Federal Funds rate, although this might be considered at the Fed’s next scheduled meeting on September 18, 2007. Any such decision to cut rates should, however, be based not just on financial market developments but on broader economic fundamentals of relevance to the outlook for growth and inflation in the US economy.” The prudence that has been displayed by the Fed and other central bankers might just go down the drain if they rope in a rate cut, which is anything but wise. At this juncture, a rate cut could well end up as our ‘fate’ cut! Period!

For Complete IIPM Article, Click on IIPM Article

Wednesday, February 20, 2008

Retail is equally bullish

Ebony Retail is equally bullish on the prospects, based on past experiences. “We will be coming out for the first time with promotional campaigns exclusively for the festival season and there will be free gift s also as I believe these are a must to attract consumers. Last year, we have seen a jump in turnover by 15% in September to November period and this year also we have targeted 20%,” Lalit Kumar, CEO, Ebony Holdings Ltd. In the same league, Reliance Mart, which has just debuted recently, is busy chalking out some of its own promotional plans. “All our stores will definitely have promotional activities and we will be bringing in more and more brands as well. We will also come out with campaigns for various festivals,” affirms Manu Kapoor, spokesperson for Reliance Retail Ltd.

For Complete IIPM Article, Click on IIPM Article

Friday, February 15, 2008

Profitable results

Profitable results for SpiceJet in the quarter ending June 2007 have brought a rare burst of good news for the sector. Moreover, with the behemoths Jet & Kingfisher putting their muscle behind JetLite & Air Deccan respectively, one could expect the ‘no-frills’ festivities to continue. And all players would want to pitch in, with promotional schemes & greater connectivity. Celebrating the spirit of the season, low cost carrier GoAir has come out with a special offer that permits customers to plan and book their tickets in advance for the season. With tickets priced as low as Rs.225, GoAir sees this festive season starting September as another opportunity after the summer holidays to celebrate with their valued flyers. Air Deccan, on the other hand, has been hiking fares owing to increase in fuel prices, but might in fact throw caution to the wind for the coming period. According to a spokesperson from the company, “Air Deccan has released 1,50,000 tickets at special low fares. These tickets are widely available across all sectors for travel in September this year.

For Complete IIPM Article, Click on IIPM Article

Thursday, February 14, 2008

Greetings dear customers! ‘Present’ing...

Needless to say, celebration time evokes a heavy overdose (notwithstanding the tummy upsets!) of fooding, snacking and general munching. So around this time, global biggies like Coca Cola, PepsiCo, Cadburys and other confectionary makers leave no stone unturned to Indianise and market their products to compete with the traditional, time-honoured Indian sweet makers. Last year, if the market was loaded with exciting gift packs of soft drinks & juices in bright red bags from Cola-Cola India, arch-rival PepsiCo rolled out gift packs under its snack brand Kurkure. This year promises to be no exception, as Deepika Warrier, VP – Marketing, Frito Lay India confirms to B&E, “We have an active festive calendar for our consumers lined up, with a range of gift box offerings, that will be available at multiple price points offering choice to our consumers.” Trailing the success of Tropicana as a gift item, what with the urban Indian becoming more health conscious, Dabur India also has plans to introduce four new variants of Real & Real Activ during the festive season.


For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Also Read:-
The Sunday Indian - Greatest News weekly
IIPM, GURGAON
Maya jaal spreads far & wide!
Another hogwash!
COMMUNALISM
While the mayhem continues!
Billions spent on million light years...
The art of splitting hair?
POTA? Funny!
The army’s fallen behind China
The Man of Steel gets his hands in Oil
HLL ‘Lever’ ages the power of Hindustan

Monday, February 11, 2008

Fastive carnival

Looks like the sector is looking towards hitting a home-run this festive carnival. But the festival season does not bring in the same opportunities to everyone. While speaking to B&E, Atul Mehrotra, Director, UPPAL-S Limited, throws a different light. He says, “There is as such no big jump in demand during the festival season but consumers want the delivery of their property during this part of the year, so it is a busy time for us as we have to complete all our projects.” Nevertheless, the tempo is expected to be high amongst all and sundry. Arvind Khanna, COO, Beekman Helix, explains, “One can see a significant surge in buying activities conduring the coming festival season. The season will be mutually profitable for both customers as well as the developers.” However, developers will be hoping to catch on the decline in sales in the calendar year owing to rising interest rates. So don’t let soaring interest rates dampen your spirits as traditionally even banks have always softened their approach during this time of the year. New financing schemes are introduced. For instance, last year, SBI had offered 25-50 basis points discounts on its loans.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative