Ebony Retail is equally bullish on the prospects, based on past experienc
es. “We will be coming out for the first time with promotional campaigns exclusively for the festival season and there will be free gift s also as I believe these are a must to attract consumers. Last year, we have seen a jump in turnover by 15% in September to November period and this year also we have targeted 20%,” Lalit Kumar, CEO, Ebony Holdings Ltd. In the same league, Reliance Mart, which has just debuted recently, is busy chalking out some of its own promotional plans. “All our stores will definitely have promotional activities and we will be bringing in more and more brands as well. We will also come out with campaigns for various festivals,” affirms Manu Kapoor, spokesperson for Reliance Retail Ltd.
For Complete IIPM Article, Click on IIPM Article
es. “We will be coming out for the first time with promotional campaigns exclusively for the festival season and there will be free gift s also as I believe these are a must to attract consumers. Last year, we have seen a jump in turnover by 15% in September to November period and this year also we have targeted 20%,” Lalit Kumar, CEO, Ebony Holdings Ltd. In the same league, Reliance Mart, which has just debuted recently, is busy chalking out some of its own promotional plans. “All our stores will definitely have promotional activities and we will be bringing in more and more brands as well. We will also come out with campaigns for various festivals,” affirms Manu Kapoor, spokesperson for Reliance Retail Ltd.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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