Obviously, all these launches mean not
hing without the promotional offers. Even Honda Siel, which is synonymous for not offering exciting schemes to consumers even during the festive season, offered heavy discounts on the Accord last year. Gyaneshwar Sen, DGM (Marketing) Honda Siel, puts it to B&E, “Though as a matter of policy we do not comment on our future marketing strategy, in the past we did offer some discounts last year on Accord. This was mainly because of stock clearance in order to make way for the new Accord launched in January 2007.” A fact mirrored to us by Rajesh Gandotra, GM (Sales), Courtesy Honda... Since this year there are no prospective model updates coming up, Sen added “We don’t have any plans for festive discounts.” With car sales growing at an almost double digit growth trajectory, the nearing festive season is expected to be one of the best! As per SIAM, the festive season of November 2006 recorded a thumping 28.5% jump over the same time last year with cumulative sales of 88,473 units.
For Complete IIPM Article, Click on IIPM Article
hing without the promotional offers. Even Honda Siel, which is synonymous for not offering exciting schemes to consumers even during the festive season, offered heavy discounts on the Accord last year. Gyaneshwar Sen, DGM (Marketing) Honda Siel, puts it to B&E, “Though as a matter of policy we do not comment on our future marketing strategy, in the past we did offer some discounts last year on Accord. This was mainly because of stock clearance in order to make way for the new Accord launched in January 2007.” A fact mirrored to us by Rajesh Gandotra, GM (Sales), Courtesy Honda... Since this year there are no prospective model updates coming up, Sen added “We don’t have any plans for festive discounts.” With car sales growing at an almost double digit growth trajectory, the nearing festive season is expected to be one of the best! As per SIAM, the festive season of November 2006 recorded a thumping 28.5% jump over the same time last year with cumulative sales of 88,473 units.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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