Needless to say, celebration time evokes a 
heavy overdose (notwithstanding the tummy upsets!) of fooding, snacking and general munching. So around this time, global biggies like Coca Cola, PepsiCo, Cadburys and other confectionary makers leave no stone unturned to Indianise and market their products to compete with the traditional, time-honoured Indian sweet makers. Last year, if the market was loaded with exciting gift packs of soft drinks & juices in bright red bags from Cola-Cola India, arch-rival PepsiCo rolled out gift packs under its snack brand Kurkure. This year promises to be no exception, as Deepika Warrier, VP – Marketing, Frito Lay India confirms to B&E, “We have an active festive calendar for our consumers lined up, with a range of gift box offerings, that will be available at multiple price points offering choice to our consumers.” Trailing the success of Tropicana as a gift item, what with the urban Indian becoming more health conscious, Dabur India also has plans to introduce four new variants of Real & Real Activ during the festive season.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Also Read:-
The Sunday Indian - Greatest News weekly
IIPM, GURGAON
Maya jaal spreads far & wide!
Another hogwash!
COMMUNALISM
While the mayhem continues!
Billions spent on million light years...
The art of splitting hair?
POTA? Funny!
The army’s fallen behind China
The Man of Steel gets his hands in Oil
HLL ‘Lever’ ages the power of Hindustan
heavy overdose (notwithstanding the tummy upsets!) of fooding, snacking and general munching. So around this time, global biggies like Coca Cola, PepsiCo, Cadburys and other confectionary makers leave no stone unturned to Indianise and market their products to compete with the traditional, time-honoured Indian sweet makers. Last year, if the market was loaded with exciting gift packs of soft drinks & juices in bright red bags from Cola-Cola India, arch-rival PepsiCo rolled out gift packs under its snack brand Kurkure. This year promises to be no exception, as Deepika Warrier, VP – Marketing, Frito Lay India confirms to B&E, “We have an active festive calendar for our consumers lined up, with a range of gift box offerings, that will be available at multiple price points offering choice to our consumers.” Trailing the success of Tropicana as a gift item, what with the urban Indian becoming more health conscious, Dabur India also has plans to introduce four new variants of Real & Real Activ during the festive season.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Also Read:-
The Sunday Indian - Greatest News weekly
IIPM, GURGAON
Maya jaal spreads far & wide!
Another hogwash!
COMMUNALISM
While the mayhem continues!
Billions spent on million light years...
The art of splitting hair?
POTA? Funny!
The army’s fallen behind China
The Man of Steel gets his hands in Oil
HLL ‘Lever’ ages the power of Hindustan
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