After you have gushed over the blockbuster ads of this fortnight, here are some, which – we are absolutely sure – will never make it. 4Ps B&M lists the three worst ads of the fortnight... Ads that almost made you swear that you won’t ever buy the advertised brand. And even if you managed a peek at it, you were left with a bad taste in the mouth. Medium error, complex message, vulgar (recently added) or just plain bakwaas communication!
BRAND : Zapakmail.com
BASELINE : As simple as 123
4Ps TAKE : A piece of advice: please apply some intelligence
before giving an okay to any concept! In this ad, a couple is lying in the bedroom; the husband kisses the wife and suddenly her stomach bloats (making her seem pregnant). Isn’t that kind of sick and vulgar? Then the VO says (in the hope of explaining the senseless ad probably) “Fast and simple, log on to Zapakmail.com: 1. Log in 2. Compose 3. Send, as simple as 123.” What are viewers supposed to deduce: sending a mail through zapakmail. com is as simple as making your wife pregnant by kissing her? Absolute trash we must say. If the creators of this ad were hoping to grab eyeballs by making this cheap effort, then probably they have managed to get noticed somehow. But there’s no way that this ad is going to have any impact with this kind of warped implementation. After all, there’s no fast and simple solution for creativity, is there?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
BRAND : Zapakmail.com
BASELINE : As simple as 123
4Ps TAKE : A piece of advice: please apply some intelligence
before giving an okay to any concept! In this ad, a couple is lying in the bedroom; the husband kisses the wife and suddenly her stomach bloats (making her seem pregnant). Isn’t that kind of sick and vulgar? Then the VO says (in the hope of explaining the senseless ad probably) “Fast and simple, log on to Zapakmail.com: 1. Log in 2. Compose 3. Send, as simple as 123.” What are viewers supposed to deduce: sending a mail through zapakmail. com is as simple as making your wife pregnant by kissing her? Absolute trash we must say. If the creators of this ad were hoping to grab eyeballs by making this cheap effort, then probably they have managed to get noticed somehow. But there’s no way that this ad is going to have any impact with this kind of warped implementation. After all, there’s no fast and simple solution for creativity, is there?For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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