Tuesday, April 08, 2008

Mall’adroit goals... and lost causes?

They say the mall bubble will last forever; we say the bubble is a myth. It’s no more about ‘Who dares, wins’... it’s ‘Who dares, sins’!
The year was 2002. The city centre and MGF malls had just begun to shape up Gurgaon as the next millennium city. From being just another metro suburb, Gurgaon was gearing up and digging hard to register itself on India’s map, and malls were becoming the face of this transition. The youth discovered a new ‘time-pass’ place to chill out. Businessmen and the working class got more options to have their meetings. And ladies were happy to find a new destination to head to, far better than their tacky downtown joints. For all of them, it was a completely new experience. A new experience of watching movies at multiplex movie halls, dining at uber restaurants, spending time at coffee shops, and of course, a new experience of shopping! Well, at first developers were just thrilled to see consumers – who were waiting for a change in their lifestyles – barging into their mega-stores. The crowds increased, parking spaces vanished, approach roads to the malls had the mothers of traffic jams, and what not. Weekends saw more security being employed to handle mob-like sizes of shop revellers.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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