Soccer can be a decisive strategy in saving the Earth from oblivion
It will be naïve to give Soccer an introduction
in a football frenzy world. It doesn’t matter where it is played, when it is played & who is playing, Soccer has this amazing ability to galvanise the entire world into one. Be it the Fédération Internationale de Football Association (FIFA) World Cup or the European Cup or the Third World’s very own Copa America, Soccer has in it what it takes to make mankind forget war, rivalry & ethnic fights for a while. That’swhy probably the World Bank referred to it as ‘A Successful Example of Globalisation’. Soccer or Football has not just been the platform for many of the ethnic Africans to showpiece their skills but also has made it a point that a black-skinned Theary Henry or Didier Drog- ba has as much fan following as a White skinned David Beckham or a Michael Owen. Yet, Soccer isn’t just about racial equality. The revenue that this game generates annually is probably much bigger than the economies of western Europe or developing Asian giants.
For Complete IIPM Article, Click on IIPM Article
It will be naïve to give Soccer an introduction
in a football frenzy world. It doesn’t matter where it is played, when it is played & who is playing, Soccer has this amazing ability to galvanise the entire world into one. Be it the Fédération Internationale de Football Association (FIFA) World Cup or the European Cup or the Third World’s very own Copa America, Soccer has in it what it takes to make mankind forget war, rivalry & ethnic fights for a while. That’swhy probably the World Bank referred to it as ‘A Successful Example of Globalisation’. Soccer or Football has not just been the platform for many of the ethnic Africans to showpiece their skills but also has made it a point that a black-skinned Theary Henry or Didier Drog- ba has as much fan following as a White skinned David Beckham or a Michael Owen. Yet, Soccer isn’t just about racial equality. The revenue that this game generates annually is probably much bigger than the economies of western Europe or developing Asian giants.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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