The entertainment industry is growing phenomenally and 
is estimated to become a $2.4 billion industry by 2010 – one reason why it is attracting some big names, especially in the DVD rental industry, including biggies like SeventyMM, Madhouse and the latest one, Reliance’s Big Entertainment, which plans to open 500 DVD rental stores by the end of 2009. So can an organised DVD rental industry reduce piracy? “Far from it!” exclaims Shubhoshekhar Bhattacharjee, CEO, Planman Motion Pictures, “No doubt, the delay in DVD release dates is surely an issue. But going further, unless DVD rentals of popular movies are reduced to match the cost of pirated movie DVDs, organising the DVD industry is not going to reap any effective results.” For example, the Jab We Met DVD (manufactured by Moser Baer) costs only Rs.49 – a similar price as that of pirated DVDs – what to talk about the rental! Adds Shubhoshekhar, “More importantly, the Indian government has to hit down on piracy with visible, harsh and speedy convictions of ‘pirates’ and in fact even common users, if the Indian public has to learn that viewing pirated CDs/DVDs is illegal.”
Interestingly, a technological wave to have hit the Indian cinema industry is e-cinema, also known as digital cinema. In a digital cinema, the film is projected through a digital video system. The movie is digitally encrypted and stored in a file format from where it is uploaded to a satellite. The distributors can then directly download the movie from the satellite through a pass-code provided by the production house. This also ensures instant release of the film in smaller towns, thus curbing piracy. Like various experts, Taneja of FICCI stamps his approval, “Digital cinema almost eliminates manual handling of the film, thereby minimising piracy.” Adlabs, UFO, PVR Cinemas are the pioneers in digitising cinema screens in India. As per a movie industry report of Hughes Network Systems LLC, out of 12,000 cinema screens in India, almost 1,000 will be digitised by the end of 2008.
If digitisation works, one could well see piracy being controlled dramatically! But the critical word is, ‘if’! As for now, dear gentlemen and miladies, we will always remember this as the day that we almost caught Captain Jack Sparrow... Pirates goddammit, we tell ye!!!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
is estimated to become a $2.4 billion industry by 2010 – one reason why it is attracting some big names, especially in the DVD rental industry, including biggies like SeventyMM, Madhouse and the latest one, Reliance’s Big Entertainment, which plans to open 500 DVD rental stores by the end of 2009. So can an organised DVD rental industry reduce piracy? “Far from it!” exclaims Shubhoshekhar Bhattacharjee, CEO, Planman Motion Pictures, “No doubt, the delay in DVD release dates is surely an issue. But going further, unless DVD rentals of popular movies are reduced to match the cost of pirated movie DVDs, organising the DVD industry is not going to reap any effective results.” For example, the Jab We Met DVD (manufactured by Moser Baer) costs only Rs.49 – a similar price as that of pirated DVDs – what to talk about the rental! Adds Shubhoshekhar, “More importantly, the Indian government has to hit down on piracy with visible, harsh and speedy convictions of ‘pirates’ and in fact even common users, if the Indian public has to learn that viewing pirated CDs/DVDs is illegal.”Interestingly, a technological wave to have hit the Indian cinema industry is e-cinema, also known as digital cinema. In a digital cinema, the film is projected through a digital video system. The movie is digitally encrypted and stored in a file format from where it is uploaded to a satellite. The distributors can then directly download the movie from the satellite through a pass-code provided by the production house. This also ensures instant release of the film in smaller towns, thus curbing piracy. Like various experts, Taneja of FICCI stamps his approval, “Digital cinema almost eliminates manual handling of the film, thereby minimising piracy.” Adlabs, UFO, PVR Cinemas are the pioneers in digitising cinema screens in India. As per a movie industry report of Hughes Network Systems LLC, out of 12,000 cinema screens in India, almost 1,000 will be digitised by the end of 2008.
If digitisation works, one could well see piracy being controlled dramatically! But the critical word is, ‘if’! As for now, dear gentlemen and miladies, we will always remember this as the day that we almost caught Captain Jack Sparrow... Pirates goddammit, we tell ye!!!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
2 comments:
Rajita Chaudhuri, Dean Center for Enterprise Management - IIPM
IIPM Courses rocks
Post a Comment