Is Rajiv Bajaj’s latest craze...(ahem) cars?
Think of it... Maruti 800 brewed a storm in the Indian auto mart. And many other names followed its tyre trails into the Indian urban jungle... Then just as we thought that manufacturers were sitting pretty with just B-segment vehicles (all thanks to the boost given by financing schemes), Ratan Tata proposed a Rs.1 lakh four-wheeled promise! And not surprisingly, found followers too!
Yes, showing admiration for Tata, other manufacturers are trying hard to pitch-in their own avatars of the ultra-low cost car. First came Renault-Nissan’s CEO, Carlos Ghosn with his annoucement to develop such a model in a tie-up with Mahindra & Mahindra. And now, there’s ... (who else but) Bajaj Auto, only proving why moving ‘up’ the ladder is possible for a manufacturer too! Bajaj Auto is reportedly in talk with an international player to develop a version of its small car. When asked, Rajiv Bajaj, MD, Bajaj Auto exclusively revealed to 4Ps B&M, “We have invested heavily for the long term. We would now like to focus on four wheeler and upgradation and will offer the consumer a superior product. In the future we would like to separate our branding for two wheeler and four wheeler businesses.”
Sure enough, the player’s two-wheeled experience on Indian roads has been one worth telling... for decades. Of late, it also made a big impact by pioneering the DTSi technology for its premium motorcycles. True enough, this could give lavish returns with the initital targets definitely being the upper strata of the two wheeler market. And already we can hear someone saying, “I feel like God!” Can you?
Think of it... Maruti 800 brewed a storm in the Indian auto mart. And many other names followed its tyre trails into the Indian urban jungle... Then just as we thought that manufacturers were sitting pretty with just B-segment vehicles (all thanks to the boost given by financing schemes), Ratan Tata proposed a Rs.1 lakh four-wheeled promise! And not surprisingly, found followers too!
Yes, showing admiration for Tata, other manufacturers are trying hard to pitch-in their own avatars of the ultra-low cost car. First came Renault-Nissan’s CEO, Carlos Ghosn with his annoucement to develop such a model in a tie-up with Mahindra & Mahindra. And now, there’s ... (who else but) Bajaj Auto, only proving why moving ‘up’ the ladder is possible for a manufacturer too! Bajaj Auto is reportedly in talk with an international player to develop a version of its small car. When asked, Rajiv Bajaj, MD, Bajaj Auto exclusively revealed to 4Ps B&M, “We have invested heavily for the long term. We would now like to focus on four wheeler and upgradation and will offer the consumer a superior product. In the future we would like to separate our branding for two wheeler and four wheeler businesses.”
Sure enough, the player’s two-wheeled experience on Indian roads has been one worth telling... for decades. Of late, it also made a big impact by pioneering the DTSi technology for its premium motorcycles. True enough, this could give lavish returns with the initital targets definitely being the upper strata of the two wheeler market. And already we can hear someone saying, “I feel like God!” Can you?
4 comments:
Nice article, iipm magazines gives interesting articles
yeah i think iipm articles are genuine
read sunday indian u will find more interesting article
i am regular reader of sunday indian
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