Compared to other players in the market, how are you placed?
I think there are various success elements in
managing the edible oil business in a diversified market like India. Like originating the raw material, managing risks around the price of that raw material; then there’s supply chain too. While other players have strengths in some particular segments only, we have been able to add value in this entire segment and have linked up all these to efficiently manage across the country.
Your future plans?
Obviously, we will have more products and will localise more depending upon the tastes of the state we operate in. We will be venturing into newer segments too; and for that, we are open to invest any amount required. We will also have greater brand promotion exercises. But remember, edible oil as a commodity is very price sensitive and our focus would always be on that.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
I think there are various success elements in
managing the edible oil business in a diversified market like India. Like originating the raw material, managing risks around the price of that raw material; then there’s supply chain too. While other players have strengths in some particular segments only, we have been able to add value in this entire segment and have linked up all these to efficiently manage across the country.Your future plans?
Obviously, we will have more products and will localise more depending upon the tastes of the state we operate in. We will be venturing into newer segments too; and for that, we are open to invest any amount required. We will also have greater brand promotion exercises. But remember, edible oil as a commodity is very price sensitive and our focus would always be on that.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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