Four new luxury projects announced during the past year - that’s all in the name of promotion! 
Luxury, opulence and extravaganza available through 77 hotels (including 7 authentic palaces) in over 52 destinations spread across 12 countries and 6 private islands – the Taj Hotels chain has indeed a lesson to share – grow like the mushrooms and choke your competitiors! With tourism sector steaming ahead at a fantastic 11% during 2006, the Taj Hotels brand has practically grown from strength to strength over time. Ajoy Misra, Sr. VP, Sales and Marketing says, “The mantra is that the organization has been built on a customer centric approach and bench-marked with hospitality brands on the highest standards of service whilst being obsessive about its people.” However, the brand during the past year has not excelled in visibility – what else sans promotions and improved advertisements? So here’s a lesson for you too Taj – advertise more and
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Luxury, opulence and extravaganza available through 77 hotels (including 7 authentic palaces) in over 52 destinations spread across 12 countries and 6 private islands – the Taj Hotels chain has indeed a lesson to share – grow like the mushrooms and choke your competitiors! With tourism sector steaming ahead at a fantastic 11% during 2006, the Taj Hotels brand has practically grown from strength to strength over time. Ajoy Misra, Sr. VP, Sales and Marketing says, “The mantra is that the organization has been built on a customer centric approach and bench-marked with hospitality brands on the highest standards of service whilst being obsessive about its people.” However, the brand during the past year has not excelled in visibility – what else sans promotions and improved advertisements? So here’s a lesson for you too Taj – advertise more and
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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