With prices above the Koreans, but less than the American car-makers, Honda is going great guns! 
The legendry Japanese car-maker, Honda, is known for high quality cars positioned in the A3, A4 and A5 segments. So much so that now the Indian consumer has come to expect luxury and flamboyance from the brand. Ironical too, because the Japanese carmaker is generally perceived as an entry-level/ mid-segment player in the West, while in India, the brand is comparatively up-market. The Japanese major finds itself in a situation where it is not comfortable in a backward integration exercise, where it will have to enter the B+ or other lower segments. However, the prospective entry of a small car like the Jazz, would be obligatory to the prevailing market trends, where the segment is witnessing high growth.
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The legendry Japanese car-maker, Honda, is known for high quality cars positioned in the A3, A4 and A5 segments. So much so that now the Indian consumer has come to expect luxury and flamboyance from the brand. Ironical too, because the Japanese carmaker is generally perceived as an entry-level/ mid-segment player in the West, while in India, the brand is comparatively up-market. The Japanese major finds itself in a situation where it is not comfortable in a backward integration exercise, where it will have to enter the B+ or other lower segments. However, the prospective entry of a small car like the Jazz, would be obligatory to the prevailing market trends, where the segment is witnessing high growth.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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