Now that SEBI has given its nod, DLF’s elusive IPO may yet become a reality 
Amidst a host of real estate brands that have mushroomed in the last few years, DLF stands tall by possessing a staggering 574 million sq.ft. in terms of designed projects and an astonishing 220 million sq.ft. in terms of offered development. Now, with the company getting ready to churn out a few more millionaires with its historical IPO, DLF has become a household name. With its flag firmly hoisted in the capital, KP Singh led DLF is getting ready to roll out its pan India presence, having already announced plans to invest Rs 8,000 crores in Madhya Pradesh (housing, industrial SEZs and IT parks) and has partnered with the Orissa government for the state’s first SEZ. To cash in on the sentiments of a cricket crazy country, DLF associated itself with cricket last year, but has now shifted gears to Bollywood. Says Shalini Vig Wadhwa, GM – Corporate Communications: “Our major campaign ‘Building India’ features SRK all over.” Not surprisingly, this brand has scaled up 40 places (from 94 last year!)
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Amidst a host of real estate brands that have mushroomed in the last few years, DLF stands tall by possessing a staggering 574 million sq.ft. in terms of designed projects and an astonishing 220 million sq.ft. in terms of offered development. Now, with the company getting ready to churn out a few more millionaires with its historical IPO, DLF has become a household name. With its flag firmly hoisted in the capital, KP Singh led DLF is getting ready to roll out its pan India presence, having already announced plans to invest Rs 8,000 crores in Madhya Pradesh (housing, industrial SEZs and IT parks) and has partnered with the Orissa government for the state’s first SEZ. To cash in on the sentiments of a cricket crazy country, DLF associated itself with cricket last year, but has now shifted gears to Bollywood. Says Shalini Vig Wadhwa, GM – Corporate Communications: “Our major campaign ‘Building India’ features SRK all over.” Not surprisingly, this brand has scaled up 40 places (from 94 last year!)
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Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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