The Senior Vice President and Chief Marketing Executive of the Global Sales Division of Toshiba-Carrier Corporation reveals his company’s India roadmap to B&E’s Surbhi Chawla & Neha Saraiya
B&E: India being a highly competitive market, what would be your strategy to stay ahead of the race?
Akio Ozaka: The Indian market is evolving, with consumers understanding and demanding new technologies and features. The Toshiba range is comprehensive, with air conditioning solutions ranging from residential to light commercial to commercial applications. Our focus and expertise lies in providing consumers air conditioning, which is solution-oriented and not just about installing a cooling product.
B&E: What are Toshiba’s future plans for the Indian market?
Akio Ozaka: India is an extremely important and a growing market for us, and we are quite hopeful of writing a success story in coming times. Toshiba in India has registered a cumulative annual growth rate of 66% from 2005 to 2009. We would like to continue that momentum and make our products available to a wider section of consumers, backed by our cutting-edge technology. We are looking at growing our customer base beyond the metros in satellite towns and mini metros. Today, the Indian consumer has evolved and makes better informed decisions, which can lead to a preference for innovative products and solutions.
B&E: Are you planning to roll out any new products for the Indian market in the near future?
Akio Ozaka: Yes, we do plan to launch a new range of air conditioners later this year in India.
B&E: What is the present dealer network penetration of Toshiba and how do you plan to augment this?
Akio Ozaka: We plan to have a deeper penetration in the market and stay connected with our customers at all the possible touch points. Thus, we are aspiring to have a strong dealer network across the country.
B&E: What are your other plans for the future?
Akio Ozaka: The company will focus on maintaining and consolidating its position in the market, leveraging a diversified product range with the latest technology, and establishing a solid footprint.
Akio Ozaka: The Indian market is evolving, with consumers understanding and demanding new technologies and features. The Toshiba range is comprehensive, with air conditioning solutions ranging from residential to light commercial to commercial applications. Our focus and expertise lies in providing consumers air conditioning, which is solution-oriented and not just about installing a cooling product.
B&E: What are Toshiba’s future plans for the Indian market?
Akio Ozaka: India is an extremely important and a growing market for us, and we are quite hopeful of writing a success story in coming times. Toshiba in India has registered a cumulative annual growth rate of 66% from 2005 to 2009. We would like to continue that momentum and make our products available to a wider section of consumers, backed by our cutting-edge technology. We are looking at growing our customer base beyond the metros in satellite towns and mini metros. Today, the Indian consumer has evolved and makes better informed decisions, which can lead to a preference for innovative products and solutions.
B&E: Are you planning to roll out any new products for the Indian market in the near future?
Akio Ozaka: Yes, we do plan to launch a new range of air conditioners later this year in India.
B&E: What is the present dealer network penetration of Toshiba and how do you plan to augment this?
Akio Ozaka: We plan to have a deeper penetration in the market and stay connected with our customers at all the possible touch points. Thus, we are aspiring to have a strong dealer network across the country.
B&E: What are your other plans for the future?
Akio Ozaka: The company will focus on maintaining and consolidating its position in the market, leveraging a diversified product range with the latest technology, and establishing a solid footprint.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
Prof. Rajita Chaudhuri's Website
domain-b.com : IIPM ranked ahead of IIMs
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine
IIPM Best B School India
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
IIPM B-School Detail
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
Prof. Rajita Chaudhuri's Website
domain-b.com : IIPM ranked ahead of IIMs
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine
IIPM Best B School India
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
IIPM B-School Detail
