One of India’s most anticipated off-road events, the 67th Mahindra Great Escape recently concluded at the sand dunes of Mandawa, Rajasthan. The event was flagged off by Bhaskar Rao, Transport Commissioner, Government of Karnataka and saw eminent personalities from all walks of life enjoy the Mahindra spirit of adventure and offroading. The Great Escape is an ‘invitation only’ rally and since its conceptualisation in 1996, it has offered most of the elusive terrain across India to its participants. In the beginning, the rally was incepted to showcase Mahindra vehicles’ strength on the terrain against termac, though over the years, it has won the reputation of being one of the most thrilling non-competent rallies in India. In 2009, the Great Escape celebrated its Golden Jubilee in Goa.
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Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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