Tablet wars, which was initiated and pioneered by Apple with its launch of i-Pad, have once more been ignited by the original makers of i-phone’s Retina feature. LG plans to rival Apple’s i-Pad by the end of the fourth quarter this year with its upcoming tablet that apparently will have the latest features and all new benefits. The ‘LG slate’, which still awaits a formal brand name will focus on creating content rather than consumption with a mixed support of document writing, video editing and even elements of coding which are presently missing in Apple’s tablet. LG has already declared its initiatives on releasing smart-phones based on NVIDIA’s Tegra -2 chipset along with nine more handsets by the end of this year and plans to capture a 5 million units’ share in the US market alone. Although LG completely failed to make its presence count in the smart phone segment in the past, the current claims can at least boost the confidence of the management which is all set to challenge the temple of innovation (Apple) and the biggest invention of the recent era.
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Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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