The charm dimmed and even the titanic image of stars couldn’t fight the global stalwarts...
Churning over 7 million watches every year and having over 65 million customers, it was no big surprise that Titan finished sixth in the list of world’s largest watch manufacturers. Right from the time it overtook HMT, the then-well-established watch brand till today when it has entered the premium segment (by acquired license for brands like Tommy Hilfiger), Titan from the Tata stable has carved a niche for itself in India. Through its unique pricing strategy and sub-brands like Edge, Sonata, Nebula, Raga, FastTrack, et al, Titan has catered to almost every segment of the market. And the watch major has even successfully diversified into the jewellery and eye gear segments through Tanishq and Fast Track. Speaking on the latest venture – eye-gear retail outlets, Bhaskar Bhat, MD, Titan Industries, said, “Titan ‘Eye+ stores’ will offer the widest and most stylish optical range available in the country. It will be strongly underpinned with trust and loyalty building measures...” However, last year even Aamir Khan’s magic couldn’t do much (Rani Mukherji as the face of Raga passed almost unnoticed) to save the company from the marketing wrath unleashed by big labels like Tag Heuer, et al, and it fell to a depressing 76 slot (from last year’s 34) in our ranking.
Source : IIPM Editorial, 2009
Churning over 7 million watches every year and having over 65 million customers, it was no big surprise that Titan finished sixth in the list of world’s largest watch manufacturers. Right from the time it overtook HMT, the then-well-established watch brand till today when it has entered the premium segment (by acquired license for brands like Tommy Hilfiger), Titan from the Tata stable has carved a niche for itself in India. Through its unique pricing strategy and sub-brands like Edge, Sonata, Nebula, Raga, FastTrack, et al, Titan has catered to almost every segment of the market. And the watch major has even successfully diversified into the jewellery and eye gear segments through Tanishq and Fast Track. Speaking on the latest venture – eye-gear retail outlets, Bhaskar Bhat, MD, Titan Industries, said, “Titan ‘Eye+ stores’ will offer the widest and most stylish optical range available in the country. It will be strongly underpinned with trust and loyalty building measures...” However, last year even Aamir Khan’s magic couldn’t do much (Rani Mukherji as the face of Raga passed almost unnoticed) to save the company from the marketing wrath unleashed by big labels like Tag Heuer, et al, and it fell to a depressing 76 slot (from last year’s 34) in our ranking.
Source : IIPM Editorial, 2009
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