Monday, April 28, 2008

General Electric hives off Plastic coat…

General Electric the world’s No. 2 company, with a market value of $380.25 billion (behind Exxon Mobil) has transformed its business portfolio through smart disposition and investment in higher growth, higher technology businesses. It has signed a definitive agreement to sell GE Plastics, a $6.645 billion global supplier of plastic resins, to Saudi Basic Industries Corporation (SABIC) – one of the world’s 10 largest petrochemicals manufacturers ranked by market capitalization (currently US$80 billion). The deal, which is also is the largest acquisition ever made by a Gulf investor, is expected to close in the third quarter subject to customary conditions and receipt of regulatory approvals. The transaction valued at $11.6 billion will be in all cash plus assumption of liabilities; and is bound to transform the plastic industry as it combines SABIC’s low cost material position and GE Plastic’s strong marketing and technological capabilities. The proceeds of the transaction will be used to fund the stock buyback and to strengthen GE through restructuring.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Friday, April 11, 2008

Raise a toast to...

Here are two sparkling glasses for you and your beau to enjoy your sparkling wine in. These wine glasses are made out of pure silver and are offered by Central Cottage Industries Corporation. They have detailed designs of olive leaves and roses on their edges. With the makers labelling them as 100% stain free, these glasses are easy to maintain and of course perfect for those special moments.

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Source : IIPM Editorial, 2008


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Thursday, April 10, 2008

Bittersweet reality

Caustic reality turns towards spirituality
Remember Abhijeet Sawant? Sandeep Acharya? Debojit? Yes… the same names that took the nation by storm and vanished just as fast. It was only a month ago that the sixth edition of the American Idol crowned its winner Jordin Sparks, and considering how her debut album is rising up the charts, one can easily predict her high flying career ahead! In fact, most of the winners – and even participants – of the talent shows abroad have become successful in their respective fields but the same cannot be said about their Indian counterparts. Only a chosen few like Sarwar Ahuja and Aditi Sharma, the winners of the first Zee Cine Stars Ki Khoj made it to the doors of success. Actor Archana Puran Singh, who is currently judging the comedy show Comedy Circus, opines, “The basic difference between the talent shows abroad and those in India is that transparency is evident in the former while the shows here lack credibility, especially if you consider the almost-dramatised quarrels between the judges or between the contestants!” While the theatrical skills of the judges, when they lash out at each other, and behind-the-scenes back biting of the contestants makes the TRPs reach unprecedented heights, the hunt for talent seems to take a back seat. Says Archana, “People are losing interest in such reality shows because the judges’ zabardasti ke fights have become a regular feature in almost all of them!”

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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The Sunday Indian - Greatest News weekly
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Wednesday, April 09, 2008

UTI Mutual Fund

Interestingly, all fund houses seem to have suddenly found the strategy of having products to encourage investments abroad. Sandesh Kirkire, Chief Executive, Kotak AMC, affirms, “These are new asset class looking at different economies, so that your returns and your assets are not exposed to only one economy. You get different exposures to different economies of the world now. You can buy equity in India; you can also buy equity in Russia and also in Brazil. Returns of different markets differ. These are steps in the direction of capital account convertibility.” R. Raja, Senior Vice President, UTI AMC, holds similar views, “An Indian investor gets an opportunity to access global markets, especially equity markets by investing in these funds. He can diversify across countries thereby reducing the country risk of his investments.” Mr. Raja, it all seems so far so good. But did you not forget a sweet little point? Till now, we had to simply worry about the travails being suffered in one economy. Now, there’ll be many more, too many more!

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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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Tuesday, April 08, 2008

Mall’adroit goals... and lost causes?

They say the mall bubble will last forever; we say the bubble is a myth. It’s no more about ‘Who dares, wins’... it’s ‘Who dares, sins’!
The year was 2002. The city centre and MGF malls had just begun to shape up Gurgaon as the next millennium city. From being just another metro suburb, Gurgaon was gearing up and digging hard to register itself on India’s map, and malls were becoming the face of this transition. The youth discovered a new ‘time-pass’ place to chill out. Businessmen and the working class got more options to have their meetings. And ladies were happy to find a new destination to head to, far better than their tacky downtown joints. For all of them, it was a completely new experience. A new experience of watching movies at multiplex movie halls, dining at uber restaurants, spending time at coffee shops, and of course, a new experience of shopping! Well, at first developers were just thrilled to see consumers – who were waiting for a change in their lifestyles – barging into their mega-stores. The crowds increased, parking spaces vanished, approach roads to the malls had the mothers of traffic jams, and what not. Weekends saw more security being employed to handle mob-like sizes of shop revellers.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Friday, April 04, 2008

Not-so-'airy'

Moreover, one might need an aircraft for only certain days, and the remaining time of the year, it might be sitting idle. So to manage all these issues, we introduced the concept of fractional ownership,” reminisces Manav Singh, Managing Director and the man behind Club One Air. After a not-so-‘airy’ beginning, Club One roped in premium aircraft models like Citation Jets from the world-class Cessna family. Club One further diversified into offering even helicopter services. “To sustain our position, it becomes necessary to add value to our services; (and) rendering our services ‘in time’ has enabled us to create a loyal customer,” shares Manav. But as infrastructure improves and more and more private aircraft players come in, will commercial air passenger traffic be adequate to address Club One’s profitability objectives? Manav acknowledges, though with debate, “There are 7000 commercial aircrafts in the US; but customized aircraft services still constitute a popular market.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Thursday, April 03, 2008

To die and be born again!

Deaths in soaps are common, so are comebacks. So, who's bigger, the character or the star? The jury is out...
Only a few days have passed since Tulsi or Smriti Irani kissed goodbye to one of the most popular shows of the country – Kyunki Saas Bhi Kabhi Bahu Thi. The latest buzz to hit the TV circuits is that Rajveer Sir aka Rajeev Khandelwal is all set to quit SAB TV’s popular soap – Left Right Left. Also, Rohit Roy has walked out of Virasaat (Star One). The business of entertainment, Especially soap operas ensure that addressing actors by their character names becomes commonplace. Tulsi seems to have become Smriti's second name and very few might be aware that the Baa's (Kyunki) real name is Sudha Shivpuri. And with so many farewell parties hitting small screen, the debate has again caught fire – whose bigger, the character or the stars? While talking to 4Ps B&M, Rajeev Khandelwal says, “In case of serials, it is the totality that works and if the package would not have been good, they (audiences) would not have appreciated me as much.” Rewind some years back, when Amar Upadhyay's character (Mihir) in Kyunki died, the whole nation mourned.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Wednesday, April 02, 2008

And the Bakwaas ads...

After you have gushed over the blockbuster ads of this fortnight, here are some, which – we are absolutely sure – will never make it. 4Ps B&M lists the three worst ads of the fortnight... Ads that almost made you swear that you won’t ever buy the advertised brand. And even if you managed a peek at it, you were left with a bad taste in the mouth. Medium error, complex message, vulgar (recently added) or just plain bakwaas communication!

BRAND : Zapakmail.com
BASELINE : As simple as 123
4Ps TAKE : A piece of advice: please apply some intelligence before giving an okay to any concept! In this ad, a couple is lying in the bedroom; the husband kisses the wife and suddenly her stomach bloats (making her seem pregnant). Isn’t that kind of sick and vulgar? Then the VO says (in the hope of explaining the senseless ad probably) “Fast and simple, log on to Zapakmail.com: 1. Log in 2. Compose 3. Send, as simple as 123.” What are viewers supposed to deduce: sending a mail through zapakmail. com is as simple as making your wife pregnant by kissing her? Absolute trash we must say. If the creators of this ad were hoping to grab eyeballs by making this cheap effort, then probably they have managed to get noticed somehow. But there’s no way that this ad is going to have any impact with this kind of warped implementation. After all, there’s no fast and simple solution for creativity, is there?

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Source : IIPM Editorial, 2008


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative


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The Sunday Indian - Greatest News weekly
BRAND: Ford
Private emotion… ...As private jets become big bus...
Mackenna’s Gold
Tennis’ ace for humanity
Olay Olay for P&G in India!
Mahindra goes all out in used car segment
Committing for a lifetime…
The ‘democratic’ route to self-destruction?
Nine Jersey Nights...
Lung ‘crack’ers!
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Tuesday, April 01, 2008

BRAND : Hutch

AGENCY : O&M
BASELINE: NA
DESCRIPTION: Irrfan Khan is sitting in a small restaurant sipping tea; he talks to himself, saying that money doesn’t grow on trees – yet how expensive everything is: it costs Rs.200 for a movie ticket, petrol prices have sky-rocketed… there is nothing you get for Rs.100 any more. Then, he thinks for a moment and says: “Hota hai, Hutch ka naya recharge-only Rs.99, aur wahi validity pure 30 din, kya samjhe?” In the end, Irrfan asks for the bill and realising that it’s Rs.155, he asks the cashier to add it to his list of credits.
4Ps TAKE: No pugs and no pink colour, but Irrfan Khan – the hot name in Bollywood is associated with Hutch this time. The idea is to promote the latest recharge scheme of Rs.99 with a validity for a month. Targeting the low-budget group, the USP offered by Hutch is the low-cost recharge coupon that is a bonus in this age of inflation. The communication is in the form of effective dialogue, through a man who has impressed many with his acting as well as vocal talent and grabs eyeballs here too.

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Source : IIPM Editorial, 2008


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