Marketers and advertisers are continuously on a prowl for innovative ways to reach out to their audiences, and in this scenario, dishing out a measly Rs.275 and having almost half a city glued on to your products, seems like an idea worth killing for. Flytech Media (an outdoor company based in Hyderabad) recently introduced five digital outdoor video walls in Hyderabad. Along with the razzle-dazzle that this medium of advertising brings, Flytech has a clear advantage in terms of pricing. “It is affordable, and hence, seems sustainable in India. It is much cheaper (at Rs.275) as compared to TV, where one spends lakhs of rupees for a ten seconds slot,” says Priti Nair Chakravarthy, Creative Director, Lowe. Planning to increase the number to thirty in the city in the near future, spreading out in the metros is also on the cards for Flytech. But all depends on the success of the project.
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Source : IIPM Editorial, 2007
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
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