Consider the ‘must haves’
list of any SUV buyer, and it would surprise you to notice that the rational of a diesel engine, wheel locking and robust engineering do not really feature anywhere. So, wondering why on earth would someone buy a fuel guzzling mammoth when the same utilities can be experienced from lesser expensive alternatives? Suggests auto expert Hitesh Raj Bhagat, “Considering the fact that CRV is a soft-roader, consumers only want that false feeling of power while sitting higher than the others.” Goes on to say that SUV buyers still want a larger-than-life vehicle which exudes class; they are not finicky about the torque propulsion means, because they have no intentions to drive off road. Which is why, when Toyota launched the Prado in India, it preferred a petrol engine instead of a diesel one, and so did Suzuki with the XL7.
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Source : IIPM Editorial, 2007
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
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