Corruption In India

UNDP went a step further to claim that if corruption in India came down to the levels of the Scandinavian countries, the GDP growth would increase by 1.5% and not only that the FDI would jump by a minimum of 12%. Further the economy of annual bribery in India is estimated to be around Rs.210 billion! Governance in India then has to look incisively into these fundamentals to create changes for future of India. If ever economic reforms are to succeed in India, then structural changes are mandatory in these core sectors.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

OUT OF HOME (AD) VENTURE?

Marketers and advertisers are continuously on a prowl for innovative ways to reach out to their audiences, and in this scenario, dishing out a measly Rs.275 and having almost half a city glued on to your products, seems like an idea worth killing for. Flytech Media (an outdoor company based in Hyderabad) recently introduced five digital outdoor video walls in Hyderabad. Along with the razzle-dazzle that this medium of advertising brings, Flytech has a clear advantage in terms of pricing. “It is affordable, and hence, seems sustainable in India. It is much cheaper (at Rs.275) as compared to TV, where one spends lakhs of rupees for a ten seconds slot,” says Priti Nair Chakravarthy, Creative Director, Lowe. Planning to increase the number to thirty in the city in the near future, spreading out in the metros is also on the cards for Flytech. But all depends on the success of the project.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

'Must Haves'

Consider the ‘must haves’ list of any SUV buyer, and it would surprise you to notice that the rational of a diesel engine, wheel locking and robust engineering do not really feature anywhere. So, wondering why on earth would someone buy a fuel guzzling mammoth when the same utilities can be experienced from lesser expensive alternatives? Suggests auto expert Hitesh Raj Bhagat, “Considering the fact that CRV is a soft-roader, consumers only want that false feeling of power while sitting higher than the others.” Goes on to say that SUV buyers still want a larger-than-life vehicle which exudes class; they are not finicky about the torque propulsion means, because they have no intentions to drive off road. Which is why, when Toyota launched the Prado in India, it preferred a petrol engine instead of a diesel one, and so did Suzuki with the XL7.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

NOW CLICK ON BRICKS!

Now you can get to know about bricks and mortar – all with a few clicks on your mobile phone. Times Business Solutions’ real-estate portal, MagicBricks.com, has launched ‘Magic SMS’, a service that will allow mobile users to send SMS inquiries to real-estate developers, property sellers, buyers, agents, builders, developers and buyers – and get more details of properties that are listed on the portal (currently, the website has over 125,000 listed properties).

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Source : IIPM Editorial, 2007

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

The State Bank Of India

At number six is India’s biggest national bank, the State Bank of India, with a score of 69.5, and revenues totalling $13.7 billion (2005), while at number seven is Narayan Murthy’s Infosys Technologies that has a RepTrak Pulse Score of 69.36 and revenues amounting to $1.6 billion (2005). It’s not over as yet! At number eight, there is Mahindra & Mahindra with a score of 67.71, and revenues of $1.6 billion (2005). At number nine, there is Indian Oil, with a score of 65.51, and revenues of $29.64 billion (2005). The rear is brought up by Grasim that has a RepTrak Pulse Score of 64.13, and revenues of $1.61 billion.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

DESIRÉE

797 - 1,745,954 INR
Yes, that is a teddy bear – the cuddly stuffed toy that you once held onto at night. This teddy belongs to the 1906 era but darn inflation has gotten the better of it! On a serious note, now not-so-cute bear is actually a very rare Steiff bear that Christie's is auctioning. It originally belonged to a Frederick V. Chipman, Sr., a shoe shop owner who made this bear as a family heirloom. Its fantastic upkeep is the result of a strict order that the bear could be touched but not played with and that too only on Christmas or special days! Well, the strict great grandfather sure knew that discipline pays!

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

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