And then came the big opportunity! After more than 10 years of association with NDTV, Rajdeep created a flutter in the industry when he quit NDTV and started a company of his own, Global Broadcast Network (GBN) along with TV18’s Raghav Behl and Sameer Manchanda. A tie-up with global newscasters CNN, gave shape to CNN-IBN, which within a year of launch has created a niche for itself among the select English TV news channels in India. As editor-in chief of CNN-IBN, Sardesai is giving tough competition to his one time bete noire NDTV. GBN has also bought a stake in Dainik Jagran’s Channel 7 and Rajdeep is these days busy altering the face of Channel 7 in its new avatar IBN 7. It’s obviously time to call Sardesai a winner in this Big Fight. Guess he has all that ‘whatever it takes’ to be a winner!
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
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