Sony India has taken the Blu-ray market by storm with the introduction of Blu-ray technology at an astonishing price of Rs.9,990. Keith Ribeiro, Managing Director, Sony Pictures Home Entertainment talks about how Blu-ray is paramount in delivering the best picture & sound quality and is a perfect complement for HDTV, the fastest growing category in consumer electronics
Sony in India is planning big initiatives for the Blu-ray market with the introduction of Blu-ray audio-visual products at a starting price of Rs.9,990. Another big plan is to double the number of Blu-ray movie titles to 500. In an exclusive interaction with 4Ps B&M, Keith Ribeiro, MD, Sony Pictures Home Entertainment talks about how a collaboration of the home entertainment & consumer electronic industries can promote cutting-edge media and entertainment device.
Your take on the new trends in the entertainment industry!
As far as the home entertainment industry is concerned, sales of physical media continues to be a strong revenue generator for the studios. It also remains one of the most cost effective means for a family to consume entertainment. We are also seeing evidence that Blu-ray is constituting a larger percentage of shipments and Blu-ray discs will be one of the major keys to renewed growth in the category. Additionally, there are several opportunities that are present for this industry. Among them are digital downloading and streaming; alternative distribution formats; increased retail space; and portability & connectivity on any desired playback devices.
But really, can Blu-ray bring more new experience to user entertainment?
We are continuing to call out Blu-ray on all of our marketing efforts for new release titles, in print, TV and online ads, emphasising the significant improvement in picture and sound quality, as well as the unique interactivity of BD Live and additional high-definition content. SPHE continues to develop new and exciting added-value content, with an emphasis on BD Live. Among our latest is what we believe will be BD Live’s “killer app,” MovieIQ. With a MovieIQ-enabled Blu-ray Disc and an Internet-connected Blu-ray player, movie fans can immediately access continuously updated information on cast and crew and explore relevant trivia such as production facts, music and soundtrack information all tied to scenes within the movie. These kinds of organic yet compelling features are what, we believe, will drive Blu-ray into the mainstream.
How much advertising spends is targeted at Blu-ray?
Blu-ray advertising is not the domain of one single division. Sony is in a unique position of having resources in every part of the evolving home entertainment world, be it software or hardware. Since every marketing initiative is cross divisional, I will not be able to accurately estimate the overall size of Sony’s budget. What is important to remember though is that we work with our Sony sister companies to develop a unified message targeting both consumers and retailers. For example, we are working on a BD Live piece with Sony Electronics that will show both the ease of connecting your Sony Blu-ray player to the Internet and accessing exclusive BD Live content with Sony Pictures Blu-ray titles. Additionally, we’ve partnered with the Sony Rewards team to create the Sony Pictures Blu-ray Club, wherein users can register their Sony Blu-ray Discs via BD Live to earn points that they can then redeem for cool Sony products.
Sony in India is planning big initiatives for the Blu-ray market with the introduction of Blu-ray audio-visual products at a starting price of Rs.9,990. Another big plan is to double the number of Blu-ray movie titles to 500. In an exclusive interaction with 4Ps B&M, Keith Ribeiro, MD, Sony Pictures Home Entertainment talks about how a collaboration of the home entertainment & consumer electronic industries can promote cutting-edge media and entertainment device.
Your take on the new trends in the entertainment industry!
As far as the home entertainment industry is concerned, sales of physical media continues to be a strong revenue generator for the studios. It also remains one of the most cost effective means for a family to consume entertainment. We are also seeing evidence that Blu-ray is constituting a larger percentage of shipments and Blu-ray discs will be one of the major keys to renewed growth in the category. Additionally, there are several opportunities that are present for this industry. Among them are digital downloading and streaming; alternative distribution formats; increased retail space; and portability & connectivity on any desired playback devices.
But really, can Blu-ray bring more new experience to user entertainment?
We are continuing to call out Blu-ray on all of our marketing efforts for new release titles, in print, TV and online ads, emphasising the significant improvement in picture and sound quality, as well as the unique interactivity of BD Live and additional high-definition content. SPHE continues to develop new and exciting added-value content, with an emphasis on BD Live. Among our latest is what we believe will be BD Live’s “killer app,” MovieIQ. With a MovieIQ-enabled Blu-ray Disc and an Internet-connected Blu-ray player, movie fans can immediately access continuously updated information on cast and crew and explore relevant trivia such as production facts, music and soundtrack information all tied to scenes within the movie. These kinds of organic yet compelling features are what, we believe, will drive Blu-ray into the mainstream.
How much advertising spends is targeted at Blu-ray?
Blu-ray advertising is not the domain of one single division. Sony is in a unique position of having resources in every part of the evolving home entertainment world, be it software or hardware. Since every marketing initiative is cross divisional, I will not be able to accurately estimate the overall size of Sony’s budget. What is important to remember though is that we work with our Sony sister companies to develop a unified message targeting both consumers and retailers. For example, we are working on a BD Live piece with Sony Electronics that will show both the ease of connecting your Sony Blu-ray player to the Internet and accessing exclusive BD Live content with Sony Pictures Blu-ray titles. Additionally, we’ve partnered with the Sony Rewards team to create the Sony Pictures Blu-ray Club, wherein users can register their Sony Blu-ray Discs via BD Live to earn points that they can then redeem for cool Sony products.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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