Preity Zinta talks at length about her agenda for the Mohali team in an exclusive with neha sarin of B&E
W ith her successful bidding for the Mohali team, popular Bollywood actress Preity Zinta has already enhanced the glamour quotient of IPL by leaps & bounds. She discusses with B&E how she is now engaged hands on towards the success of her franchise:
B&E: What prompted you to bid for IPL?
PZ: What prompted it was absolutely my instinct, a gut feel that
it had to go the right way… the fact that sports is getting privatised and the most popular sport – cricket is getting privatised; it’s a whole new sense of opportunity for not just us but for every sportsperson who’s interested in the game. Also, India has a population of one billion and only one cricket team till now. There are so many talented cricketers, and young talent that needs to be discovered.
B&E: How much do you follow cricket after winning the bid?
PZ: I do follow it quite a bit, I followed India’s tour to Australia completely and test matches a little bit but right now I am busy working behind the scenes, so I don’t have that much ideal time to sit in front of the television.
B&E: How will IPL team owners make money?
PZ: You know for me money is very important, but right now my first focus is to win the tournament. We are looking at a long-term plan, we have a professional set up, so it’s not a child’s game. Things have to be organised properly; we have a great team, a great coach and some great people working with us. One has to take care of sales, earn revenues that come in through merchandising and of course sponsorships. But for me, I am purely in for the game... It would be really amazing to win the cup.
B&E: What is your strategy to grab eyeballs & ensure viewership for your franchise?
PZ: Our strategy is to have a great team and to play a great game... I think if your product is not good, you can go on and on and on marketing it but nothing’s going to happen. So the whole deal is to ensure that we have a quality product, we have great cricketers, we have the youngest team and I am the youngest owner at IPL. Our team has an average age of 24.75 years for the boys as it’s a 20:20 team. But besides that, it’s a 3 hour game, so we will ensure we package it well, there is enough entertainment for everybody out there to enjoy the game. But the principal factor remains the same: the game has to be good.
B&E: What value addition does Ness Wadia bring to the team? Will Dabur formally support the team and how much?
PZ: We are four partners and all of us have our roles to play and we don’t need to be singled out. We all bring something to the team. Whether Dabur will support or not, you have to wait and watch.
B&E: What would your advertising gimmick be for promoting the team?
PZ: We are more of a young team, with a heart…which will do anything to get the job done. So there is a lot of passion, fervour, aggression, dedication and most importantly, ethics.
W ith her successful bidding for the Mohali team, popular Bollywood actress Preity Zinta has already enhanced the glamour quotient of IPL by leaps & bounds. She discusses with B&E how she is now engaged hands on towards the success of her franchise:
B&E: What prompted you to bid for IPL?
PZ: What prompted it was absolutely my instinct, a gut feel that
it had to go the right way… the fact that sports is getting privatised and the most popular sport – cricket is getting privatised; it’s a whole new sense of opportunity for not just us but for every sportsperson who’s interested in the game. Also, India has a population of one billion and only one cricket team till now. There are so many talented cricketers, and young talent that needs to be discovered.B&E: How much do you follow cricket after winning the bid?
PZ: I do follow it quite a bit, I followed India’s tour to Australia completely and test matches a little bit but right now I am busy working behind the scenes, so I don’t have that much ideal time to sit in front of the television.
B&E: How will IPL team owners make money?
PZ: You know for me money is very important, but right now my first focus is to win the tournament. We are looking at a long-term plan, we have a professional set up, so it’s not a child’s game. Things have to be organised properly; we have a great team, a great coach and some great people working with us. One has to take care of sales, earn revenues that come in through merchandising and of course sponsorships. But for me, I am purely in for the game... It would be really amazing to win the cup.
B&E: What is your strategy to grab eyeballs & ensure viewership for your franchise?
PZ: Our strategy is to have a great team and to play a great game... I think if your product is not good, you can go on and on and on marketing it but nothing’s going to happen. So the whole deal is to ensure that we have a quality product, we have great cricketers, we have the youngest team and I am the youngest owner at IPL. Our team has an average age of 24.75 years for the boys as it’s a 20:20 team. But besides that, it’s a 3 hour game, so we will ensure we package it well, there is enough entertainment for everybody out there to enjoy the game. But the principal factor remains the same: the game has to be good.
B&E: What value addition does Ness Wadia bring to the team? Will Dabur formally support the team and how much?
PZ: We are four partners and all of us have our roles to play and we don’t need to be singled out. We all bring something to the team. Whether Dabur will support or not, you have to wait and watch.
B&E: What would your advertising gimmick be for promoting the team?
PZ: We are more of a young team, with a heart…which will do anything to get the job done. So there is a lot of passion, fervour, aggression, dedication and most importantly, ethics.
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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