In a way, February 20, 2008, marked another milestone in the history of this great gentleman’s game. It marked the entry of 
the glamour brigade – the movers and shakers from Mumbai’s suburbia, who were seen shopping aggressively for players to brighten their bouquets. In fact, superstar Shahrukh Khan, co-owner of the Calcutta franchise, even appointed music duo Vishal and Shekhar to come up with an uplifting anthem for his team. “There’s a lot of glamour in there, along with business acumen,” said Tim Wright, Senior Vice President at IMG, the group that manages IPL. “The franchises have undertaken consultation services from across the world, and there is a sound strategy behind the bidding so that they can zero in on the players of their choice.”
It was, however, also a day of reckoning as we realised the changing face of Indian – and world – cricket. As many disagreed whole heartedly with the fish market-like environment that’s visible in Indian cricket stadiums, Bindra argued that the sharp rise in the game’s entertainment value brings in the extra money. For once, Business and Bollywood had joined hands with cricket. He called it the second-most important day in the game’s history after 1994, when it was freed “from the clutches of (the state-owned) Doordarshan’s monopoly.”
“Cricket is a religion and, therefore, anything associated with it will gain value,” said Sanjay Roy on behalf of DLF, the league’s principal sponsors which has coughed up Rs.200 crore to BCCI to attach its name to IPL’s logo. All in all, the bidding of IPL did create history. It’s excitement for most, while nostalgia for many who can see the old ways disappearing. But whatever one feels, it’s clear that the game of cricket will change forever. IPL and ICL, like the Twenty20 format, will do for cricket what Kerry Packer did, when he completely commercialised cricket. In some years, India may have its own Manchester United, Arsenal and Chelsea. Obviously, there will no dearth of fans in India.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
the glamour brigade – the movers and shakers from Mumbai’s suburbia, who were seen shopping aggressively for players to brighten their bouquets. In fact, superstar Shahrukh Khan, co-owner of the Calcutta franchise, even appointed music duo Vishal and Shekhar to come up with an uplifting anthem for his team. “There’s a lot of glamour in there, along with business acumen,” said Tim Wright, Senior Vice President at IMG, the group that manages IPL. “The franchises have undertaken consultation services from across the world, and there is a sound strategy behind the bidding so that they can zero in on the players of their choice.”It was, however, also a day of reckoning as we realised the changing face of Indian – and world – cricket. As many disagreed whole heartedly with the fish market-like environment that’s visible in Indian cricket stadiums, Bindra argued that the sharp rise in the game’s entertainment value brings in the extra money. For once, Business and Bollywood had joined hands with cricket. He called it the second-most important day in the game’s history after 1994, when it was freed “from the clutches of (the state-owned) Doordarshan’s monopoly.”
“Cricket is a religion and, therefore, anything associated with it will gain value,” said Sanjay Roy on behalf of DLF, the league’s principal sponsors which has coughed up Rs.200 crore to BCCI to attach its name to IPL’s logo. All in all, the bidding of IPL did create history. It’s excitement for most, while nostalgia for many who can see the old ways disappearing. But whatever one feels, it’s clear that the game of cricket will change forever. IPL and ICL, like the Twenty20 format, will do for cricket what Kerry Packer did, when he completely commercialised cricket. In some years, India may have its own Manchester United, Arsenal and Chelsea. Obviously, there will no dearth of fans in India.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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