However, to advise clients on lucrative investment options in these tumultuous ‘inflationary’ times is a job that 
requires careful balancing and under Chopra’s leadership, the company has been doubling up as a wealth advisor, as also a distributor of financial products. However, he insists on being referred to as a wealth management firm as opposed to an Asset Management Company (AMC). “We could have been an AMC a long time ago, but it would have diluted our positioning,” he says, adding that unlike an AMC, understanding the need, taxation impact, and risk appetite of investors, are the key factors that Bajaj Capital focuses on before advising any of its one million clients in the country. And his advice for investing in these inflationary times? “Ad hoc investing is a complete no-no, instead focusing on long term investments with a clear roadmap: defined goals, time required for achieving them, take inflation into account, and then work backwards.”
An avid traveller and an ardent fan of music (from Sufi to Rock), for now, relaxation is not an option for Chopra, as Bajaj Capital is totally focused on ‘expanding and expanding fast’. From six branches and 60 employees (when Chopra joined in 1984) to more than 3,000 strong work force today, the company has already taken giant strides from its earlier laidback avatar. In fact, just over the last one year, the workforce has more than doubled. And as head of a closely held group, geographical expansion is now his topmost priority. “We’ve already moved to tier II and tier III cities and have 185 financial planning centres across 80 cities, including far-flung places like Bardwan and Asansol,” he says, adding that the priority now is to move to the next 100 cities on their wish list. “There is huge wealth in small town India, but a dearth of financial advice.” On the immediate radar are Jalandhar & Haridwar.
requires careful balancing and under Chopra’s leadership, the company has been doubling up as a wealth advisor, as also a distributor of financial products. However, he insists on being referred to as a wealth management firm as opposed to an Asset Management Company (AMC). “We could have been an AMC a long time ago, but it would have diluted our positioning,” he says, adding that unlike an AMC, understanding the need, taxation impact, and risk appetite of investors, are the key factors that Bajaj Capital focuses on before advising any of its one million clients in the country. And his advice for investing in these inflationary times? “Ad hoc investing is a complete no-no, instead focusing on long term investments with a clear roadmap: defined goals, time required for achieving them, take inflation into account, and then work backwards.”An avid traveller and an ardent fan of music (from Sufi to Rock), for now, relaxation is not an option for Chopra, as Bajaj Capital is totally focused on ‘expanding and expanding fast’. From six branches and 60 employees (when Chopra joined in 1984) to more than 3,000 strong work force today, the company has already taken giant strides from its earlier laidback avatar. In fact, just over the last one year, the workforce has more than doubled. And as head of a closely held group, geographical expansion is now his topmost priority. “We’ve already moved to tier II and tier III cities and have 185 financial planning centres across 80 cities, including far-flung places like Bardwan and Asansol,” he says, adding that the priority now is to move to the next 100 cities on their wish list. “There is huge wealth in small town India, but a dearth of financial advice.” On the immediate radar are Jalandhar & Haridwar.
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