...and look how brands follow Spidey!
He weaves a web, crawls on walls, fights villains
along with his alter ego and in the end... (the usual!) gets the girl! That is Spider-Man 3, the most publicised movie this summer. So, who do you think spent all the money, creating the hoopla? The producers alone, you say? Nah, wrong! Special offers and contests, product launches, ads with teasers and much more. Officially, Sony, Hutch, Horlicks, Yamaha, Rediff. com, Travelguru.com and Diptrix, all have been part of the Spider- Man 3 branding mayhem. So, what’s new? Nowadays, every second film that tumbles out of Bollywood, sees such kind of promotions! Hang on guys, this is noKrrish. It is the first time ever that Indian marketers have unleashed such high-pitched action around a phoreign phillum. The complete Sony family came together to promote Spider-Man 3, and how! If Sony Ericsson launched limited Spider-Man 3 handsets, then its television channels weaved the release of the filmwithin their content. Even Radio City tied-up with Sony Pictures (the producer of the film) and went about giving free tickets and airing trivia... all in a bid to get somemore eardrums.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
He weaves a web, crawls on walls, fights villains
along with his alter ego and in the end... (the usual!) gets the girl! That is Spider-Man 3, the most publicised movie this summer. So, who do you think spent all the money, creating the hoopla? The producers alone, you say? Nah, wrong! Special offers and contests, product launches, ads with teasers and much more. Officially, Sony, Hutch, Horlicks, Yamaha, Rediff. com, Travelguru.com and Diptrix, all have been part of the Spider- Man 3 branding mayhem. So, what’s new? Nowadays, every second film that tumbles out of Bollywood, sees such kind of promotions! Hang on guys, this is noKrrish. It is the first time ever that Indian marketers have unleashed such high-pitched action around a phoreign phillum. The complete Sony family came together to promote Spider-Man 3, and how! If Sony Ericsson launched limited Spider-Man 3 handsets, then its television channels weaved the release of the filmwithin their content. Even Radio City tied-up with Sony Pictures (the producer of the film) and went about giving free tickets and airing trivia... all in a bid to get somemore eardrums.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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