So, on last Tuesday, when America’s g
lossiest glossy, Vogue’s obese September edition, hit newsstands with 727 pages of just advertisements, it appeared, for a minute, a case of reverse syndrome, of the print media winning back its honour. But the moment was short lived, when the real picture was disclosed. The deal was, in fact, a union between print & virtual gloss. By investing in Vogue’s pages, advertisers became entitled to feature their products on ShopVogue.TV, Vogue’s much delayed foray into broadband entertainment. “America seems to be very much interested in entertainment about fashion,” furthers Thomas Florio, publisher of Vogue. On visiting Shop Vogue.TV, you are immediately drawn to the Vogue shop on the left hand corner divided into categories defined by brands, trend, departments & even price.
For Complete IIPM Article, Click on IIPM Article
lossiest glossy, Vogue’s obese September edition, hit newsstands with 727 pages of just advertisements, it appeared, for a minute, a case of reverse syndrome, of the print media winning back its honour. But the moment was short lived, when the real picture was disclosed. The deal was, in fact, a union between print & virtual gloss. By investing in Vogue’s pages, advertisers became entitled to feature their products on ShopVogue.TV, Vogue’s much delayed foray into broadband entertainment. “America seems to be very much interested in entertainment about fashion,” furthers Thomas Florio, publisher of Vogue. On visiting Shop Vogue.TV, you are immediately drawn to the Vogue shop on the left hand corner divided into categories defined by brands, trend, departments & even price.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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