Placed third in the top 15 and leading the bandwagon of foreign ba
nks in India is Citibank. For years they continued targeting the niche segmen
t in India, but when in the late 90s government regulations eased, they went mass with a vengeance by launching their Suvidha account for the less affluent. Today, the global bank boasts o f presence through 39 branches and 404 ATMs, spread across 27 cities. A focused domestic strategy, including development of local products, has always been a part of Citibank’s Indian operations.
For Complete IIPM Article, Click on IIPM Article
nks in India is Citibank. For years they continued targeting the niche segmen
t in India, but when in the late 90s government regulations eased, they went mass with a vengeance by launching their Suvidha account for the less affluent. Today, the global bank boasts o f presence through 39 branches and 404 ATMs, spread across 27 cities. A focused domestic strategy, including development of local products, has always been a part of Citibank’s Indian operations.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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