BRAND : HP

HEADLINE : Have Fun & All That Jazz
BASELINE : The Computer is Personal Again.
AGENCY : Publicis

4Ps TAKE : Just push the quick play button…music, movies, mails, is what HP is promising you this time. In short, ‘fun & all that jazz’ is a guarantee from HP on this latest remote-controlled HP Pavilion DV 2046TU Notebook. The power idea is to play on the current wave amidst consumers for using the computer for wholesome entertainment. The eyecatching visual display showcases a beam balance, with diverse features hanging from its different strings. The body copy further elucidates on the laptop’s features. The reward to the prospect is clear: ‘the computer is personal again’. Of course, HP wants to cash in its remote control empowered laptop. So, all set to become a couch potato?

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006